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News

Scottish Friendly find online success with RAR-sourced agency

Scottish Friendly approached RAR some months ago with the brief to find an agency that could transform their online performance.  Following a detailed analysis of their requirement, we identified a number of recommended agencies who could deliver the solution. After a comprehensive selection process, which included the incumbent agency, a new agency, Line were appointed to deliver the brief.

Since the launch of the new site, Scottish Friendly has reported an increase in its online sales of 25%, resulting in a 43% revenue increase.  Site traffice has increased by 20% too.

Neil Lovatt, sales and maketing director at Scottish Friendly believes that the online platform built by Line sets the foundations for future product enhancement and sales growth and comments "Line has produced an online interface that showcases our family focused products and communicates Scottish Friendly's values brilliantly.  We are hugely impressed."

Line continue to work with Scottish Friendly as their retained agency.