Result: co-living occupancy rate of 95% for the housing rental services.

The Client

Outpost Club helps rent an apartment for digital nomads, students, and those willing to plunge into the atmosphere of New York or Philadelphia. The company offers the «living-together» format of apartments — co-livings, dormitories, and rooms. Modern apartments are available at a reasonable price. The main special feature about the company is that it takes care of communities living in such houses while responsibly selecting its inhabitants. The company also guarantees security and comfort to people living in such houses.

The Challenge

1. To regularly increase the occupancy of the houses by the end of the month from 85% to 95%.

2. To grow the number of applications submitted from the website by 50% within 3 months.

The Solution

1. We set up the conversion of imports from Google Analytics into Google Ads.

2. We sent the terms of reference marked «not set» for developers. Prior to this, we would lose the source due to incorrect work of UTM parameters.

3. We added audiences split into categories and remarketing audiences in survey mode which were not covered by our targeting. The former could be used within the framework of media campaigns, while the latter may be used for obtaining additional signals during the process of campaign optimization.

4. Having collected a sufficient amount of data for optimization, we employed the ICPA auto strategy.

5. We began improving the parameters of keywords. At the same time, the steps that we deemed necessary and regular to take were the following:

- moderation of search queries and locations for media campaigns;

- turning off ineffective keywords;

- an extension of semantics;

- reallocation of budgets to more effective campaigns.

6. We shortened the website usability form, which saw an increase in the number of forms filled out.

The Result

Within three months of our work on the project we managed to:

- lower the price per click by 33%;

- increase traffic by 41% while spending less;

- grow the number of applications submitted on the website by 32%;

- decrease the conversion costs by 27%.

We also achieved the monthly co-living occupancy rate of 95% as well as managed to deliver on the planned number of conversions after three months of work.