Email marketing for Pandora

Email Marketing

For Pandora Kazakhstan, we increased email revenue by 87% and improved ROMI by 500%?

Our Strong Middle Email Marketer — Alina Pshenichnicova, @ali_sha_sha_ali, told us how email marketing generated 30% of total revenue across all sales channels.

??We started by updating email templates. The email newsletter design hasn't been changed for a long time and became less engaging.

??Then, we conducted an email analysis: extended the list of trigger-based emails and updated the design of existing ones. As a result, we found link errors in emails.

??We made changes to the content strategy: diversified the news breaks, created new email headers, and analyzed what worked and what didn't.

??We modified and updated subscription forms.

??Customers usually don't like it when they are asked to buy something. Previous emails were focused on selling and had similar subject lines, so we updated the content plan.

??We realized that the email list had few active subscribers and low engagement, so we improved database quality to increase it.

Finally, we used AMP emails, unique promo codes, gamification, and entertaining texts.