How Social Media Platforms Have Evolved During COVID-19

14th September 2020

This year, it’s been an incredibly strange time for the world, and we’ve all been presented with new challenges. As daily routines changed overnight, more of people’s daily and work lives shifted online, and social media became an even more important tool for communication than it was before.  

Facebook’s changes due to COVID-19 

Facebook made a series of changes to their platform throughout the COVID-19 pandemic to help spread correct information, keep users engaged, and improve the way we communicate.  

Information centre panel 

First of all, they announced the rollout of the COVID-19 information centre panel, which you may have noticed in early March at the top of your Facebook newsfeed. It was there to deliver users with the most up-to-date, official and correct news and developments on the pandemic. 

Care reaction and a Messenger chatbot 

Shortly after this, the platform began working on a COVID-19 themed reaction, which was rolled out to users as the ‘care’ reaction for both Facebook and Messenger. This provided users with a new quick-response option for COVID-19 related updates. 

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