What is the Google Page Experience Update? 

On the 28th May 2020, Google announced they will be releasing a new ranking algorithm in 2021, coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to. 

Shape up or get left behind 

Presenting users with a great page experience has always been important when it comes to online success – it’s nothing we haven’t heard before. In fact, Google has been telling us what we should be doing to improve users’ experience on websites for years. So, this algorithm update is Google’s way of telling webmasters it’s time to shape up or get left behind.  

What Does This Mean for Me?  

The upcoming algorithm update means that page experience, from a technical point of view, is about to become a significant ranking factor. So, if your website isn’t meeting Google’s standards, you’ll likely notice a drop in visibility when the algorithm is released next year. This means less traffic, and ultimately, less leads and sales.  

If your website isn’t meeting Google’s page experience benchmarks, your SEO will struggle to reach its full potential. Competitors that have taken page experience seriously are likely to outperform you in the search results. After all, why wouldn’t Google serve users a site that offers a seamless user experience over one that offers an average, or even poor one?     

How long do you have to make a change? 

The algorithm changes won’t be released until 2021 and, due to the current COVID-19 situation, Google has reassured site owners that they will be providing at least 6 months’ notice before the algorithm update rolls out.  

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