Rob is an evangelist of a new kind of agency model. In his view, low-value commodity delivery characterises too many relationships. It’s up to agencies, he feels, to empower clients to think big, redraw objectives and deliver brands, projects and campaigns that lead the business forward.

With his roots in creativity, Rob held management roles in a number of agencies before founding Mobas. His deep experience in all aspects of branding, advertising and marketing communications spans household-name brands such as Toshiba, Greene King, AccorHotels, Tesco, Pepsi and KLM Airlines.