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MMT has used the following skills/services in the project.
“In the digital age, our readers are looking for content to be delivered in new and different ways. The Mini MBA in Marketing was designed to better equip them for their day-to-day jobs by providing a tailored learning package. MMT Digital worked quickly and effectively to deliver a platform that helped us test the waters. We’ve continued to enhance the user experience across all devices as we’ve further developed it in response to student feedback.”
Jo Roberts, Head of Content Marketing
Results
41% Increase on sign-up target
+90 Net Promoter Score for Mini MBA marketing programme
25% Increase on projected revenue
The Challenge
Help Centaur Media to monetise its online content by turning videos, magazine articles and reports into comprehensive training programmes as it transitions from traditional publisher to digital media company
What We Did
Designed and built a fully responsive digital learning platform, Online Classroom, an entirely new business model for Centaur Media, in just six weeks to meet the launch deadline
The Online Classroom pilot programme - The Mini MBA in Marketing, presented by Mark Ritson – has enabled Marketing Week to reach an entirely new audience
Online Classroom has created a blueprint that can be scaled across the Centaur business and has already been rolled out to Econsultancy (Fast Track Digital Training) as well as Fashion & Beauty Monitor
