Milestone Creative has used the following skills/services in the project.
The task
Our brief was to refresh their branding, driven by the need for stronger digital execution, more ownable and versatile imagery, less templated look and feel, and compelling Point of Sale messaging and materials.
Our approach
Working with key business stakeholders and Lloyds Banking Group’s brand team we successfully evolved the look and feel of the brand:
The outcomes
All changes were delivered in comprehensive brand guidelines, and brand workshop sessions to embed the new assets internally.