Roadside Lookup comes to life

6th December 2013

We’ve just created a short animated video launching a great new service for motorists. If you’re involved in a road accident you can now check other motorist’s insurance details online using a free smartphone web service at www.askMID.com. You get direct access to the Motor Insurance Database – the same place Police go for insurance information. We chose a friendly, animated style to soften the idea of car accidents but to clearly tell the story of how and why you might need to use it.