On Wednesday we took part in the Chartered Institute of Marketing’s Growth Summit. The event was announcing the fourth quarter’s results of their marketing confidence monitor index. And the vital statistic was good news. Marketers confidence across a number of key measures has grown this year – more than doubling in the last quarter. Of course, secretly we new the result – our studio had spent the last few days creating all the infographics to help bring the data to life. It was a great event with excellent speakers and engaging discussion with the audience.

Just some of the take outs were:

Measuring the health and confidence of marketers is not so much about size of budget anymore, but more about the credibility of marketing to contribute to the big issues facing organisations. A worrying statistic was that 6 out 10 marketers felt their relationship with HR, Finance and IT was weak.

We picked up many insights from Aston Martin’s Global Marketing Director Marcus Kramer, including the fact that the key to a V12 Aston is called an ‘Emotional Control Unit’. It’s the world’s coolest brand!

Lloyds Banking Group’s CMO, Eva Eisenschimmel, gave an inspiring talk urging marketers to assume the position as lead architects of growth.

Visit the Marketing Confidence Monitor website for more information.