Chemistry That Matters
For SABIC from 01/05/20
McCann Enterprise has used the following skills/services in the project.
B2B - Brand Strategy
Brand Advertising Creative
Campaign Planning
Integrated Advertising
SABIC’s first ever corporate brand campaign, Chemistry That Matters, is a celebration of SABIC’s collaborative culture and based on the notion that the chemistry that truly matters is the chemistry between people. Our campaign brings to life the outputs of these collaborations – with customers, suppliers, governments, academics and even competitors – through a series of stories that illustrate that SABIC is making a difference to what really matters - a progressive force for change in a category that needs to establish the contribution chemicals can make to a more sustainable future.
