Alastair Williams (Founder and Creative Director)

Alastair Williams


Ali founded mark-marking* with Steve 18 years ago. Here his persuasive skills first emerged, convincing his mum that her physio studio would make a better agency HQ. It's a decision he could easily have come to regret over the years, with his passion for sport presenting plenty of potential for injury. Fortunately, his low centre of gravity has kept him safe. With one notable exception: as an amateur Team GB triathlete, Ali became the only competitor on record to complete an event comprising a swim, a cycle, and trip in an ambulance. Whilst his bike survived unscathed the same could not be said for his wrist. If only that too had been made of carbon.