A consultant econometrician providing a powerful blend of academic and commercially relevant analytics and strategic advice across a range of industry verticals. With over 20 years' experience, covering economics and marketing science, I am a strong advocate of model structures firmly grounded in economic theory together with parameter estimation techniques based on leading edge dynamic time series and panel data econometrics. Such approaches truly get to the heart of what drives consumer demand over the short and long-run, generating simulations and marketing budget allocations that optimize revenue, profits and brand growth.Specialties:Time series econometrics, economic foundations of marketing mix modelling, consumer economics in marketing, long-run effects of marketing investments, promotional and advertising budget allocation.