Clients & Partners
MESH
Timeframe: Present
Quantifying the impact of consumer brand experiences on sales outcomes.
LG Electronics USA
Timeframe: Past
Full off and online marketing mix analysis of the Home Electronics and Home Appliances business. Deliverables include marketing ROI, optimal discount pricing and optimal media budget allocation.
Screwfix
Timeframe: Past
Multi-level off and online marketing mix analysis
Delta Airlines
Timeframe: Past
Short and long-term econometric analysis of key routes in the US, covering off and online marketing investments and pricing.
Sheffield University
Timeframe: Past
Lecturing in marketing analytics for business
Macy's
Timeframe: Past
Marketing analytics training and enablement
Strauss Coffee
Timeframe: Past
Training consultancy in marketing mix analytics
Intel Corporation
Timeframe: Present
Multi-level marketing analytics projects across multiple countries. Focusing on long and short-term impacts of Intel traditional and digital marketing investments on computer demand.
Loterie Romande
Timeframe: Past
Marketing mix analysis of the determinants of Lottery demand.
Betfair
Timeframe: Past
Analysis of gambling demand focusing on the short and long-term impacts of marketing investments on new and existing consumers. Project finished with full knowledge transfer and in-house enablement.
On the beach
Timeframe: Past
Marketing analytics training and in-house enablement.
Unity Media
Timeframe: Present
Full marketing analytics in-house training and enablement program.