Clients & Partners
MESH
Time frame: Present
Quantifying the impact of consumer brand experiences on sales outcomes.
LG Electronics USA
Time frame: Past
Full off and online marketing mix analysis of the Home Electronics and Home Appliances business. Deliverables include marketing ROI, optimal discount pricing and optimal media budget allocation.
Screwfix
Time frame: Past
Multi-level off and online marketing mix analysis
Delta Airlines
Time frame: Past
Short and long-term econometric analysis of key routes in the US, covering off and online marketing investments and pricing.
Sheffield University
Time frame: Past
Lecturing in marketing analytics for business
Macy's
Time frame: Past
Marketing analytics training and enablement
Strauss Coffee
Time frame: Past
Training consultancy in marketing mix analytics
Intel Corporation
Time frame: Present
Multi-level marketing analytics projects across multiple countries. Focusing on long and short-term impacts of Intel traditional and digital marketing investments on computer demand.
Loterie Romande
Time frame: Past
Marketing mix analysis of the determinants of Lottery demand.
Betfair
Time frame: Past
Analysis of gambling demand focusing on the short and long-term impacts of marketing investments on new and existing consumers. Project finished with full knowledge transfer and in-house enablement.
On the beach
Time frame: Past
Marketing analytics training and in-house enablement.
Unity Media
Time frame: Present
Full marketing analytics in-house training and enablement program.
