Clients & Partners

MESH

Time frame: Present

Quantifying the impact of consumer brand experiences on sales outcomes.

LG Electronics USA

Time frame: Past

Full off and online marketing mix analysis of the Home Electronics and Home Appliances business. Deliverables include marketing ROI, optimal discount pricing and optimal media budget allocation.

Screwfix

Time frame: Past

Multi-level off and online marketing mix analysis

Delta Airlines

Time frame: Past

Short and long-term econometric analysis of key routes in the US, covering off and online marketing investments and pricing.

Sheffield University

Time frame: Past

Lecturing in marketing analytics for business

Macy's

Time frame: Past

Marketing analytics training and enablement

Strauss Coffee

Time frame: Past

Training consultancy in marketing mix analytics

Intel Corporation

Time frame: Present

Multi-level marketing analytics projects across multiple countries. Focusing on long and short-term impacts of Intel traditional and digital marketing investments on computer demand.

Loterie Romande

Time frame: Past

Marketing mix analysis of the determinants of Lottery demand.

Betfair

Time frame: Past

Analysis of gambling demand focusing on the short and long-term impacts of marketing investments on new and existing consumers. Project finished with full knowledge transfer and in-house enablement.

On the beach

Time frame: Past

Marketing analytics training and in-house enablement.

Unity Media

Time frame: Present

Full marketing analytics in-house training and enablement program.