Marketscience Consulting is a leading economics and marketing consultancy with strong academic foundations, offering data driven solutions for business growth. 

Marketing analytics is a constantly evolving academic and commercial discipline, with roots firmly grounded in microeconomic theories of consumer behaviour and econometrics. Many of our model solutions are based on published research conducted by the strategic leadership team - noteably the evolutionary baseline approach to the marketing mix model introduced into the industry by Dr. Peter Cain. This represents a coherent framework for accurate quantification of short and long-term marketing effectiveness and has been applied across a wide range of clients to evaluate ROI and drive optimal allocation of off and online media and promotional investments. 

A selection of our research papers can be found at: http://www.marketscienceconsulting.com/thought-leadership/


London, London, New York

Total Staff


Year Established


Sector Experience

Automotive, Business to Business, Charity, Consumer Durables, Cosmetics/Beauty, Financial, FMCG, Food and drink, Media, Professional service, Retail, Telecoms


Recommended for 1 of 3 services


  • MESH
  • LG Electronics USA
  • Screwfix
  • Delta Airlines
  • Sheffield University
  • Macy's
  • Strauss Coffee
  • Intel Corporation
  • Loterie Romande
  • Betfair


"Dr Cain has developed a market leading Marketing Mix Modelling solution using advanced econometrics. This increases the accuracy and reliability of these models and helps his clients make more informed decisions."


"Marketscience Consulting is a leader in marketing attribution and analytics. Backed by Dr. Peter Cain's solid academic background and deep knowledge, his company is able to take their clients through learning process while developing solutions side by side. This allows for a perfect combination of transparent solutions, which is a must for credible model, and in-house knowledge."

Intel Corporation