Marketscience is a leading economics and marketing consultancy with strong academic foundations, offering data driven solutions for business growth. 

Marketing analytics is a constantly evolving academic and commercial discipline, with roots firmly grounded in microeconomic theories of consumer behaviour and econometrics. Many of our model solutions are based on published research conducted by the strategic leadership team - noteably the evolutionary baseline approach to the marketing mix model introduced into the industry by Dr. Peter Cain. This represents a coherent framework for accurate quantification of short and long-term marketing effectiveness and has been applied across a wide range of clients to evaluate ROI and drive optimal allocation of off and online media and promotional investments. 

A selection of our research papers can be found at: https://www.market.science/insights/research/

Total Staff


Year Established


Sector Experience

Automotive, Business to Business, Charity, Consumer Durables, Cosmetics/Beauty, Financial, FMCG, Food and drink, Media, Professional service, Retail, Telecoms


Recommended for 1 services


  • MESH
  • LG Electronics USA
  • Screwfix
  • Delta Airlines
  • Sheffield University
  • Macy's
  • Strauss Coffee
  • Intel Corporation
  • Loterie Romande
  • Betfair


"MarketScience have a great approach to attribution and ROI analysis, and go way beyond traditional MMM methods. They apply rigour to their analysis, and detailed, valuable insight."


"MarketScience has helped us create robust and transparent marketing attribution models and an optimization tool, which provided insights into our brand and marketing impacts as well as effectiveness and how to optimize marketing impacts based on the optimizer tool. The models and insights have been used for our marketing planning discussion, and have helped us establish long term planning tool kits for marketing. I would recommend MarketScience to companies/organizations who are looking for advanced analytics solutions in the areas of brand and marketing effectiveness measurement and optimization."