Simon is Sonder's CEO with rich and varied experience in loyalty and content marketing, he knows how to create advocates and build communities for clients. He was in Relationship Marketing at British Airways and managed the Executive Club loyalty programme, followed by 5 years at BSkyB in loyalty marketing.

As a marketing agency Board Director, he worked with some of the UK's best known brands to develop strategies that build profitable relationships with their B2C, B2B and B2E audiences.
He has worked with Tesco, M&S, Nat West, English Heritage, BSkyB,Next, Home Retail Group (Argos/Homebase) and Landmark Wholesale (now Unitas). He worked with the Virgin Management Group, where he had Director responsibility for the launch of Richard Branson's groundbreaking and innovative ipad app, Project. He uses this experience and knowledge to support Sonder's clients and the team to create engaging and effective work. 

Specialities: Membership Marketing, Content Marketing, Content Strategy, Brand Marketing, Audience Engagement - B2C, B2E, B2B