London Filmed has used the following skills/services in the project.
Boots re-launched their iconic makeup brand 17, targeted toward gen Zs, with a launch party at The Bike Shed in London with some of the capital’s best-known social celebrities and influencers. On the pink carpet, Tilly Ramsay hosted live from her TikTok channel, interviewing the guests, showing her 10.3 million followers around the party, taking a look at the new products, and chatting with the makeup artists.
We worked with Ogilvy who enlisted Tilly Ramsay to be Boots’ roving TikTok reporter, covering the event to help her virtual audience feel part of the exciting launch. As a social live stream direct to Tilly’s followers on TikTok and on Boots’ Instagram feed, it needed to avoid looking overproduced to achieve the lo-fi user-generated look of TikTok.
"Social live streams are becoming more popular for brands looking to unlock the potential of new audiences through influencer marketing. Authenticity is one of the key drivers behind brands opting for a user-generated feel. In order to deliver this sort of lo-fi mobile phone feel, we shoot in the native format of the respective social channel e.g. 9:16 for TikTok & Instagram. Typically this takes a crew of 6-8 to help choreograph and coordinate the run of show. There’s a lot of cameras, sound, and live production equipment needed in order to produce this type of content, which we’ve tried to help illustrate in our BTS video above!"
– Nick Forster, Co-Founder London Filmed