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Liberty Marketing has used the following skills/services in the project.
We conducted international keyword research to benchmark and optimise across multiple territories to start. Then, identified new categories to optimise and assisted internal members of staff to approve this with senior stakeholders
We worked alongside internal marketing teams and web developers to share data, solutions and deliver training too.
And that wasn’t it. We also created a bespoke reporting dashboard for global and territory specific reporting.
Liberty have been instrumental in the success of migrating and launching our new global website. Working with several international teams and stakeholders has added to the complexity of the project, but Liberty have always been on hand to quickly respond to the many unexpected turns in such a technical project. Their expertise is unparalleled and has helped us better benchmark, report and guide our strategy.
Not only was the migration a success, but our optimisation saw dramatic results for Universal Music Group.
