findandfundmycar.com have an overarching goal to increase the organic visibility of their homepage, in the short term, they wanted a campaign that would raise brand awareness and have a positive impact on their wider goals.

COVID19 unfortunately put a halt to car buying, therefore having a big knock-on effect within the automotive industry.

Our challenge was to raise awareness of an online search platform for new and used cars at a time when there was very little purchase intent. So we had to get creative!

We needed a campaign that would catch people’s attention (press included) and:

• Drive links to the findandfundmycar homepage and the campaign landing pages.
• Improve brand awareness
• Provide interesting new data insight that is of value to findandfundmycar’s audience

Our mission was to gain high-authority backlinks from mainstream national, regional and motoring press, with links pointing to the purpose-built campaign page where, over time, these links will help with findandfundmycar’s website Google rankings.

The Results

Both campaigns had some strong red-top links and coverage as well as smaller niche websites.

What’s more, some of this coverage will receive backlinks too, passing more authority to the findandfundmycar website.

Here is a small selection of publications who posted our campaign and shared their invaluable link equity:

The campaign was also featured in a favourite Digital PR roundup “The Weekly PR”, expanding the coverage.