When the pandemic hit, Pure Property Finance soon saw the range of lenders in the market and loans available to clients dry up. They needed continue to acquire leads, but only from those whose financial needs could still be serviced. Supply was changing daily, as was market demand, so we had to come up with a completely new way of identifying audiences and a new bidding strategy to maximise value.

Winner of the Masterclassing Effective Marketing Awards 2021. Finalist of The Drum Search Awards 2021 and the 2021 UK Biddable Media Awards.

The Results

• +10% more leads than the target
• -48% cost-per conversion
• +14.35% conversion rate

Pure Property Finance asked if they should pause PPC during the lockdown. We knew we could make it work harder, albeit for a fraction of the budget, and we knew that if we applied a different way of thinking we could hit their goals, and thanks to the strong relationship, they trusted us.

The paid media budget fell by 75%, but we still helped the business to make a profit in 2020.