In just two minutes our film travels the world to tell the story of a multi-sector global brand through its employees, whose work so fires the imagination of their children that they believe their parents are superheroes. In a crowded market where campaigns are often led by product, we tell a bigger story, giving ZF Aftermarket clear standout with a film that is emotional, dramatic and powerful. 

The film needed to be appropriate for use in any situation (trade fairs, websites, presentations etc) anywhere in the world, at any time or place. The film also needed to be global in its content, showing ZF Aftermarket people and places across the world, expressing the brand’s international status and delivering an inclusive film that is relevant to a world audience.   

The film received a standing ovation on its launch at Automechanika Frankfurt in September 2018. Ben Smart, Global Marketing Director, ZF Aftermarket said, “LAW Creative has given ZF Aftermarket a film that not only manages to convey everything we offer on a global scale, it also puts our people centre stage in a way that is touching and truthful and powerfully expresses the pride and belief we all have in what we do.”