Keith Sammels (Executive Creative Director)

Keith Sammels


Keith worked as a CEO within the $850m Alliance International Advertising Network, which was owned and eventually sold by Lopex Group to Havas. Vastly experienced in working with blue chip accounts throughout the world, in 2000 Keith started LAW Creative. Says Keith:

“There has never been a more exciting time to work in the marketing industry. Maybe it was John Wanamaker who said that half the money he spent on advertising was wasted but the trouble was he didn’t know which half! Now with digital marketing and the amazing analytics that we have available, I can use my experience to not only recommend powerful marketing strategies to clients but also to prove that those strategies are successful via precise ROI analysis. LAW Creative is undoubtedly one of the most prolific hotel and leisure marketing agencies in the UK.”