Jonny Tooze (Founder and CEO)

Jonny Tooze


Jonny Tooze is the founder and managing director of Lab. Under his leadership, LAB has grown to be one of the leading independent digital agencies in the UK. 

Recently voted one of the UK's top 100 people in digital for the second year running, Jonny has worked with some of the largest brands in the world including The Guardian, Aon, SagePay, General Mills, Motorola, Whirlpool, Subway and Tesco, and has established a reputation as a successful digital strategist and innovator. 

A passionate lover of technology and how it can change the world for the better, LAB was the first digital agency in the UK to have its own drones division, offering clients aerial video and photography, and he is himself a qualified drone pilot. He has also set-up the Neuro Lab division, which uses the latest technology to measure and evaluate consumers' emotional, as well as physical, responses to website and digital media. 

Jonny is a regular conference speaker on the topic of drones and tech, and is a key contributor to The Drum magazine on digital and technology trends.