Connected by a shared philosophy, LAB Group uses pioneering research into human behaviour to advance brands in a way that digital and creativity alone cannot.

Uniting multi-disciplinary expertise across technology, marketing, data-led insight, communication and creativity, LAB is a collective of 5 agencies working closely to explore, experiment, and action against client challenges and impact societal change.

LAB Group is comprised of VERJ (data and insights), Raised by Wolved (creative communications), Riverr (technical strategy and implementation, Studio Blup (creative studio and emerging technology), and Reflect Digital (digital marketing, SEO and PPC).

LAB has been recognised within The Drum's Top 10 Elite Agencies in the UK 2022, Top 100 Independent Agencies and Top 100 Most Respected Agencies. LAB Group also boasts four BIMA 100 Class of 2022 members and has two Sitecore MVPs amongst the ranks.

Fuelled by a desire for innovation and the art of the possible, LAB Group founded the Human Insights Council at BIMA and has further strategic partnerships with academic institutions such as MIT and City, University of London, on research and innovation focusing on social impact in digital.

LAB agencies work with brands such as Nike, Danone, JP Morgan, EA Sports, Coca-Cola, COTY, Quintain Living, Hasbro, Boundless, Opayo (formerly Sagepay), Citrix, and many more.

Total Staff


Year Established


Sector Experience

Arts, Automotive, Broadcasting, Business to Business, Charity, Construction, Consumer Durables, Cosmetics/Beauty, Education, Fashion, Financial, Food and drink, Healthcare, Industrial, IT, Leisure, Media, Outdoor Activities, Professional service, Property, Public sector, Research & Development, Retail, Sport, Technology, Telecoms, Tourism, Travel, Utilities


Recommended for 5 services


  • Three Floor Fashion
  • General Mills
  • SES Business Water
  • Automic
  • Karndean
  • Berkhamsted School
  • Girl Effect
  • Mill Group
  • SNAP Sponsorship
  • Hope For Children


"We have a long running relationship and a shared understanding of what works."

Department of Health

"The team at LAB are a pleasure to work with. They take the time to really learn about your business and are always thoughtful and innovative in their approach and ideas. They take pride in the results they generate and have become an extension of the team in just the short time we've been working together. We look forward to seeing the results continue on an upward trajectory and would highly recommend LAB as an exceptional digital agency."

Nido Living

"Lab have a tendency to be there whenever we need them. No request is too small or big for them, they are the most endearing team I have ever worked with."

FX Digital