More than 11 years in the field of digital analytics and strategic consulting, among which I highlight:
-Experience in business development and team leadership.
In the last two years I have developed the web analytics department at The Cocktail (Currently), leading the operational and commercial management of the area, going from 2 consultants to more than 10 serving leading companies in their sector worldwide (Real Madrid , El Corte Inglés, Iberostar, Mercedes Benz...)
-Management of the Google Analytics and GA Premium Reseller partner program
-Evangelist of the Data Driven culture, giving conferences and teaching Web Analytics, among them I highlight my participation in:
-Google Think Performance
-Google mobile for agencies
-aDigital -GACP...
-I worked as a web and audience analyst at Grupo Prisa, where I performed the following tasks:
- Definition and global analysis in two different perspectives:
Audiences (Comscore/Nelsen)
Web analytics tools (Omniture / Google Analytics)
To obtain global and specific information on the group (Prisa Digital), on Prisa's digital products and on its competitors.
- 5 business units
- More than 150 domains
- Mobile content (Apps and mobile websites)
Specialties: Web Analytics, Business Intelligence and Strategic Consulting