Gaining a design engineering degree at Loughborough University in 1997, Chris has worked on a wide range of live consumer marketing campaigns during a career that spans over 10 years. He started with field marketing agency FMCG where he worked on blue chip food and drink accounts. He then moved to Geoff Howe Marketing Communications where he was responsible for delivering brand experience campaigns for Nintendo and Samsung.Chris joined TRO in 2005 as Account Director where he delivered a broad spread of events from large-scale productions to multiple experiential campaigns.Chris now heads up the experiential marketing work at INITIALS, working with clients such as Peugeot, PepsiCo, SABMiller, Sainsbury’s and Samsung.