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INITIALS is a creative communications agency working for some of the UK's biggest and most successful brands. We create, develop and implement integrated campaigns, using digital, direct, experiential and shopper marketing techniques designed to build our clients' bottom line. We like to be known for brave but rigorous thinking. We love challenging preconceptions. We look for new ways of doing things and work out how to deliver the undeliverable. But we also respect the commercial world we live in. Blue sky should not be pie in the sky. We understand the power of doing simple things, brilliantly executed. We always strive to deliver to our clients’ bottom line. We always aim to live up to our vision:

When you brief INITIALS, exciting things happen.

We constantly strive to be Smarter, Faster, Better Value, using processes developed by people with many years of experience in the marketing communications industry.

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