Impression has used the following skills/services in the project.
ParkerBrand is a web-based tool retailer offering a broad range of tools, machines, and equipment. They are a family-run business, bringing family values into the heart of what they do. Always putting the customer first, Parker Brand is committed to providing an excellent level of customer service.
The challenge:
Given that ParkerBrand had allocated greater resources to paid media, higher performance objectives were set for 2019. Overall, the goal was to grow revenue rapidly over a short period of time whilst maintaining the return on ad spend (ROAS) to remain profitable. This translated into the following objectives:
The strategy:
To meet the above objects, we implemented the following strategy:
The results:
As a result of our work on this campaign, Impression was initially shortlisted for the award for best use of search (retail/ecommerce PPC) in the UK Search Awards.
Since then, we have also been shortlisted for 'Shopping Ads Campaign of the Year' in the 2020 Biddable Media Awards for this campaign.
The below results were achieved from February 2019 - October 2019:
180% YoY Revenue Growth
11.08:1 Shopping ROAS