back to thedrum.com
Time frame: Present
We creating a dual-purpose support and e-commerce website for a Siemens Industry Software. The Iray Plugins website serves two main functions; the first being an online shop to explore and purchase the different plug-ins, and the second was to acting as a comprehensive support tool for their users.
Time frame: Present
The William Cook Group is a World Class engineering company, with over 180 years' experience. The William Cook story started in Glasgow in 1840, where they manufactured saws, before branching out into steel castings. Today, they design, manufacture and overhaul a wide range of high quality, precision alloy and superalloy components and systems for defence, rail and other industries, where safety and reliability are critical. We've been working with the William Cook Group since 2012, across a whole host of projects. Over that time, we've seen the company grow and diversify, expanding their product offerings and capabilities. Find out more about our work with William Cook here: https://www.hydracreative.com/work/william-cook
Time frame: Present
M&T Haylage are an international supplier of hay and haylage, specialising in top quality products for the equine industry. M&T Haylage came to work with us back in 2017 when they were MS&TJ Haylage. M&T started out as a small family business providing horse hay and haylage to customers in South Yorkshire. With a strong working relationship established, M&T came back to us and asked how we could help them grow their audience in Newmarket, as this was where a lot of their target audience was situated and it represented an opportunity to grow their reach.
Time frame: Past
National fitness centre provider, Places Gym, worked with our team to create graphics for several brand advertising campaigns. The campaigns each had different messages and target audiences, including various campaigns to promote open day events and special offers. The first campaign was location based, with the target audience being residents of cities where the business has gym locations. We tailored each of the graphics towards that target audience by changing the graphic wording to be location specific, so that it resonated with audiences. The next campaign aimed to encourage new users to join the gym through referrals, so we added text and imagery that encouraged existing club members to bring along a friend for a free weekend.
Time frame: Present
Cyberselves started life as a research project at the University of Sheffield; looking at the relationship between humans and immersive technology. The project led to the development of some innovative software, which had exciting applications and opportunities. To maximise the potential of the software and its commercial benefits, the decision was taken to setup Cyberselves as its own company. Cyberselves were looking for a flexible design and digital partner, to help them launch onto the market and support their future growth.
Time frame: Present
They required a new website that remained true to their branding, and explained succinctly the products and services that they offer to their target audience. We designed the site so that crucial information about the software could be found at a glance, with the specific features being presented in bulletpoint format. This means that potential clients don't have to wade through lots of text, and can get straight to the information they require in order to make a purchase.
Time frame: Past
The client approached us with a ready-made brief, where they were looking to create a new, core, high-quality video and accompanying stills to be uploaded across their social media platforms. Since the release of the videos in October, they have had almost 100,000 views on YouTube. The client was delighted with the results we had achieved for them, and from there we have been asked to create more content in the same style.
Time frame: Past
Animation Video Pro Dental offers an innovative and cost effective way of accessing quality continuing professional development, essential for dental professionals to comply with the mandatory requirements set by GDC and CQC bodies. They required a video that would effectively demonstrate how Pro Dental can help professionals with their CPD by providing approved training courses that are cost effective, and best of all, available online, which cuts down unnecessary travel and expenses incurred when attending events away from the workplace. We designed three characters that would be easily relatable to the users of the website. Whether it's business owners who are too busy running their practice, or dental nurses who have a family, this video shows just how easy it is for professionals to fir their ongoing professional development around their busy lives.
Time frame: Present
We implemented an SEO and digital pr campaign for the worlds first football club. Our SEO team to supported the launch of their new website by increasing search engine rankings to gain enhanced online exposure for the club. Sheffield FC went from being at rank 18 for 'worlds oldest football club' to reaching number one position for that key search term. They also now rank number one for national search terms 'home of football', 'Sheffield football teams', and many more.
Time frame: Present
Graphic Design Sheffield Kitchen Outlet approached us to design their new product brochure. Their requirements were that it had to be eye catching, well laid out, and easy to use. It needed to enhance their brand, and display their vast product ranges effectively. Not just to be given to customers to take away and browse through, the brochure is also intended to be used by Sheffield Kitchen Outlet staff as a supplementary sales tool. It has been designed to enable quick access to different areas of the brochure - made possible by using design techniques such as colour coding. Each section compliments the last, but has also been designed to portray the uniqueness of each range of products in the different sections. Website Well known and well-loved market leaders, Sheffield Kitchen Outlet have been providing high quality bespoke kitchen cabinets, both trade and retail, for over 10 years. As they have grown significantly over the past few years, they came to us for an eye catching re-design and development of their existing website, that would look great with lots of imagery and detailed product information to ensure that website visitors are able to find the information they need quickly and easily. The new website is effectively an online version of their brochure, with the added bonus that it is easy to update. What makes this website truly special is the inclusion of real-time stock availability. Customers can now see online if the products they require are available in store to collect, enhancing the customer experience dramatically, and ensuring that Sheffield Kitchen Outlet are at the cutting edge of their industry. A bespoke back end content management system allows staff to keep the website relevant, as well as ensure that stock levels are updated in real-time to enhance the excellent customer service that Sheffield Kitchen Outlet are known for. Customer feedback is essential to the success of any business. The new site includes a case studies page with testimonials from lots of happy clients. Before and after pictures of their new kitchens are a great addition to the testimonial - the perfect way to showcase the care and expertise that goes into each job.
Time frame: Present
Must Compare are a financial start-up company founded in response to the growing concerns amongst consumers about the increasing monetisation of their personal data in exchange for comparison services. Must Compare's model is to offer a completely free financial products comparison service, without requiring customers to hand over any of their personal data, not even their email address. In order to provide accurate comparisons, Must Compare required us to build some quite complex calculations and tools that would work seamlessly in the background of the website to provide quick, accurate results every time, for every user. We had several in-depth meetings, including a technical discovery, to ensure we fully understood the requirements of the brief. We brainstormed internally, utilising senior members of the team from across all our departments, to make sure that the final outcome was on brief, worked well and appealed to the target audience. As well as the website and complex technical build, we also provided a full content writing service, using our in-house copywriters. We are now undertaking an SEO campaign to ensure that the site can be found by its target audience as quickly and efficiently as possible.
Time frame: Past
Independent qualified hypnotherapist Jayne May helps individuals and groups to build emotional resilience, through carefully structure wellbeing sessions. Low self-esteem, depression and anxiety are unfortunately relatively common conditions in modern day life. Jayne May, a qualified Hypnotherapist from Sheffield produced this video to help promote her bespoke treatment courses.
Time frame: Past
A successful market leader in mechanical services, Airmaster Air Conditioning came to us with a simple brief - create a top quality web presence that will successfully help market their offering to different target markets, increase brand knowledge and ultimately support their ongoing growth. The key to the success of this website is its flexibility and usability, which will allow Airmaster to continue to add fresh content to the website. This has been made possible through a bespoke back end content management system, which allows staff to be able to update the website with new products, news and promotions, quickly and easily. The new website also includes a social media wall to help keep the website updated with content from twitter and facebook. Being a forward-thinking, innovative company, Airmaster is very active on social media, so this element was of particular importance to them. A positive user experience was achieved by including useful product and service information and plenty of calls to action. This is crucial to the website's success and should lead to increased awareness of the company and the range of products and services they offer. Essential to the success of the new website was ensuring that the already established website rankings were unaffected, and so a robust search engine optimisation plan was put in place.
Time frame: Present
Fusion are a leading supplier of IT software to the Care industry. They required a new website that remained true to their branding, and explained succinctly the products and services that they offer to their target audience.
Time frame: Present
Established in 2001, First B2B offer an Electronic Data Exchange service for suppliers and the businesses their products need to be delivered to. They required an impactful new website, that presented the business as professional and knowledgeable in their sector, to emphasise their capabilities to prospective new customers. The initial focus was to have the new website strongly represent why they do what they do and what their beliefs are. It was also important that their services and programmes were clearly outlined online, and that the site would explain how their software can be beneficial to specific industry sectors.
Time frame: Past
Armeg are one of the leading global manufacturers of innovative, high quality power tool drilling accessories. With 50 years' experience, they are the experts in their field. We were approached to design a suite of clamshell blister packs for a range of new multi-tool blades that were being released. This included small illustrations to be featured on the packaging, and multiple variations to suit different sizes of packaging.
Time frame: Past
Mosdorfer specialises in high-quality fittings for overhead line energy transmission and distribution up to 1,200 kV. Their products contribute to the safe and reliable energy transmission all over the world. We were approached by Mosdorfer, who were looking for a video production company to create professional training videos to go along with their safety devices. We conducted a scoping meeting with the client to understand who they are and what they wanted to achieve. Following the meeting, we formulated a full brief that outlined the key features and requirements of the bespoke video project. As a result, we were commissioned to create two internal training videos that would replace the hour-long in-person presentations they would usually do with their employees.
Time frame: Past
Based in the vibrant heart of Central London, on Tottenham Court Road, Aston & Woods are a new independent opticians combining high-end fashion with optical expertise. They offer a range of high-end luxury branded eyewear, along with premium eye tests and ongoing eye care, to provide customers with the ultimate eyecare experience. Aston & Woods approached us to develop their brand, website and a suite of marketing materials to support their launch. They required a strong, premium brand that would reflect their values and high-quality service. The brand would need to stand out in a fiercely competitive marketplace and help them to attract a new customer base. Aston & Woods wanted the website to promote their brand and the services and target key demographics who were local to their store on Tottenham Court Road, as well as utilising search engine optimisation post-launch. The main objectives were to build up strong search engine rankings, generate webpage traffic and raise enquiries through the website - with the ultimate goal of increasing sales and revenue.
Time frame: Present
Our brief was to build a bespoke e-commerce website, that would encourage increased online sales and enable steady business growth. The website also needed to be optimised for SEO purposes. Unusually, the client came to us having already agreed upon the design of the website. We were then tasked with adapting the design for use on mobile devices and tablets, to enhance the user experience. Automatic emails go out to customers once they have purchased an item, with further automatic email updates throughout the transaction stages, up until the order is delivered to the customer. This enables the customer to be fully informed at all stages of their purchase journey, enhancing the buying process, and reducing the amount of order status enquiries being received by staff.
Time frame: Past
Solutions 4 Cleaning provide corporate cleaning services throughout South Yorkshire. They wanted to raise awareness of their brand and increase customer enquiries through their website. To raise awareness and increase website traffic, we began a Pay-Per-Click search engine optimisation campaign. We structured the account to include several campaigns around the key services which Solutions 4 Cleaning offer. For the first few months of the campaign, we carried out testing to ensure that the ads were targeting relevant traffic. This is one of the main advantages of PPC - we can monitor what works and utilise the information gathered to increase conversions. We retargeted to the optimum target market for Solutions 4 Cleaning - focusing on the people most likely to fulfil conversion targets.
Time frame: Past
The Cathedral Archer Project are a Sheffield-based charity, dedicated to helping the homeless and vulnerable. They needed a fresh new website that was easy to update, as well as being attractive and accessible to visitors. CAP required a new online image that would accurately portray their inclusive, forward-thinking ethos. The resulting website is very visual, utilising strong icons and colours to ensure it is as accessible as possible to all website visitors.
Time frame: Past
The Tropical Butterfly House is a popular destination for families in Sheffield. Originally we were tasked with re designing their existing website, however this quickly turned into a full marketing campaign with video and bus advertising. The outcome of this campaign included an increase in visitors sponsoring animals which is a vital source of income for the organisation.
Time frame: Past
This comparison website is aimed at the target market of students, primarily between the ages of 18-24, and so needed to be current, clear and user-friendly. The logo combines a house icon and a location pin into an instantly recognisable icon. The first page that site visitors land on, the home page needed to be easy to navigate, with the search feature prominently situated. Tying the site design in with the new logo, it is clean and simple, but also uses fun icons and colours. The website is responsive. As the majority of students access the internet via smart phones and tablets more often than they do via laptops and pcs, it was crucial that the site looked great on all platforms.
Time frame: Past
Dementia Carer is an ever growing online community website, aimed at offering help and support to people with Dementia, and the loved ones who care for them. Owner of ARC, Tom, who requested this project, sums up his motivation for coming to us: The homepage features various videos from the Dementia Carer collection, all of which offer advice and stroies to help people who are caring for someone with Dementia. We developed a section where the user can click on the videos on the homepage and watch the informational videos there and then. We also developed a colour coordinated section where depending on the category you request information for it will define the colours of the content depending on your selection. This makes the user journey more visible and easy to see the options they have clicked. To help the website user to be able to select relevant information easier, we created an option where the browser stores user location, gender and status, to help find the correct information related to their particular need. This gives users the chance to set up a profile without identifying themselves, and gathers the correct information from their locations and situation. This all helps to make the experience of using the website an easy one.
Time frame: Past
Wicker Camp is the oldest and most notorious Thai Boxing gym in the UK. Established and run by Arjarn Mick Mullaney & Trix March, the gym prides itself on multiple English, UK, European, Commonwealth and World titles. The key to success in video is to be relevant, honest and useful. In the sports and leisure industry, clubs and trainers must also position their service in front of a relevant audience and provide rewarding content for their audiences. This short documentary, produced for Wicker Camp, would double as both an informative video for existing gym trainers and an outreach to the greater Muay Thai community. In order to gain maximum coverage, it was important to produce an engaging and relevant video that would feature on many martial arts and Muay Thai websites. Since its launch, the video has been selected by numerous high profile industry websites, blogs, social media pages, and groups - spreading entirely organically. Content marketing on this video is still ongoing.
Time frame: Past
Rovernighter are a specialist dog travel bed company. Their flagship product, the Rovernighter, features a built in dog bed, cooler section, and ample storage. Rovernighter had a 'soft launch' event, with close family and friends in the local business community turning out to offer their support. Owner Ruth decided to capture highlights from the event, using the video to sell the features of the bag to viewers whilst driving viewers to a pre-order form on the website.
Time frame: Past
Karl Benz are a high end supplier of bespoke luxury kitchens and interiors. Based in Sheffield, they required an up to date website that would fit well with their image, and attract the right target audience. Karl Benz wanted a updated and modern feel to the website. They wanted to change to show they are affordable but a luxury kitchen company where the customer can feel they are more approachable. The logo was created with thought of a luxury stamp where it is more of a brand / stamp like Mercedes-Benz which can now be used throughout the Karl Benz brochure and showroom. They requested that the homepage be very image driven using the high quality images provided by the hand picked suppliers Karl Benz use. They chose the most striking images from the showroom and catalogue they have. We also developed the latest news and events section, as they regularly do cooking demonstrations and it was vital that they could promote this to encourage customer interaction.
Time frame: Past
Richmond Spray Booths are a family run firm based in Sheffield who specialise in the manufacture of high quality spray booths, spray rooms, paint stores, drying and curing ovens. To keep up with the company's growing customer base of both new and repeat customers, the successful company wanted to work with Hydra Creative to ensure their new website would be easy to add to and update as the company continues to grow. The website also has plenty of calls to action, encouraging visitors to get in touch and see how they can help them. The structure of the site was finely tuned to enhance the user journey. This was achieved by using strong icons and an easily navigable structure to allow a fluid journey around the site. The easier the site is to navigate, the more likely site visitors will be to take the next step and get in touch. An easy to use back end system ensures that the staff at Richmond Spray Booths can effortlessly keep the website up to date with new products and offers as soon as they become available. Spending less time updating the website means that staff can spend more time doing what they do best - serving their customers. Case studies are a great way to build a solid reputation and the new site now has a dedicated page to showcase the great work Richmond Spray Booths do for their clients. Over time these case studies will build, and with the easy to use CMS, staff can upload new testimonials in real time, to keep the content fresh.
Time frame: Past
Well-known Sheffield business centre, The Quadrant, required a major upgrade to their image, in order to portray a fresh, contemporary and exciting feel throughout all of their printed promotional material. The Quadrant required a new brochure design that would reflect the fresh approach to customer care that the staff at The Quadrant pride themselves on. The brochure we created is quirky, unique, and not in the least what you would expect from your average business centre. Our brief was to design graphics for an A-Frame that would captivate passers-by, reinforce the brand, and pass on information in an eye-catching and friendly way. This A-frame, situated in the entrance near reception, does exactly that, and ties in seamlessly with the new brochure. The Quadrant required a design for a feedback system that would be attention-grabbing and very visual, in order to encourage service users to engage in communication with the centre staff. This board features a wealth of customer service information, as well as a clever integrated token collector, to encourage clients to actively give feedback on their experiences whilst at the business centre.
Time frame: Past
We created a streamlined meal ordering system and promotional video. We also created Nutri-Fast a promotional video to help launch the new website. The video has over 300 views on YouTube and has seen over 500+ views on Instagram. In the website's first four weeks after launch, it saw over 2,100 unique visitors, and had amassed 9,600 page views.
Time frame: Past
RMC Media are a magazine publication company based in Sheffield. They currently produce nine magazines, a restaurant guide and an events guide. They previously had multiple individual websites as the online home of these magazines, and each had their own team to work on each website, meaning that the job involved in keeping each website updated and fresh was a mammoth task. RMC Media came to us for a new all-in-one website, which would effectively market them as a premium lifestyle magazine organisation, and allow each area of their business to be promoted as its own entity, whilst being able to be updated through a single CMS. The new website needed to be a revenue generation tool. On the previous website, RMC sold advertising space to local businesses, and so this was something that was crucial to be included on the new website. To allow each entity of the business to reflect its own personality we created a simple overarching design, and within the CMS gave RMC the ability to change the colours of the background of the pages, personalising the various micro sites to suit the audience. Each of the designs are adapted for different devices, meaning that the website is fully optimised on mobile and tablet devices, ensuring every user gets a great experience. Before we created their new website, RMC had 13 different websites, each of which required their own team to update the content daily. To combat this huge workload, we merged the newly designed websites into one umbrella website, with the option to edit and update elements of the site through one single bespoke CMS. Now, an article can be uploaded to several of the sites with one click of the mouse, competition winners can be drawn, and news can be auto archived, significantly reducing the amount of admin time required to be spent on the websites. RMC wanted to maximise advertisements through the website. To increase traffic to the website, we made it possible for users to access and read a full online version of each magazine. This has not only improved engagement with website visitors, but has also encouraged more businesses to advertise through the website, dramatically increasing online revenue for RMC. Immediately after the new website launched, RMC saw a marked increase in sponsorship and advertisement sales, and within six weeks of the website going live, RMC had sold more advertising space then they had in the previous two years. After initial training on the CMS, individual staff are now fully able to update any of the websites as and when they need to, instead of a dedicated team being required for each of the 13 websites to make any changes at all. This has enabled the rest of the team to work more efficiently, rather than being required to spend a lot of time updating the website, which has seen significant ongoing savings for RMC.
Time frame: Present
AJR Aviation Limited provides unparalleled service in the procurement and selling of aircraft. The Group is comprised of aviation industry professionals with over 70 years' experience, making AJR Aviation Limited a dedicated and focused team with a highly adaptive infrastructure. They required a classy and attractive brand identity, as well as an easy to use website that would grow with the company. Before commencing any design work, we held a discovery consultation session with the client, to enable us to understand AJR Aviation on a deeper level. This enabled us to build a comprehensive and accurate brief, outlining our agreed plans for the project, and its requirements. After several rounds of concepts and possible logo ideas, the final design was agreed upon as the most effective. The centred alignment of the logo ensures the design is flexible, as its neat composition means that the logo is effective, both in print and online. The final logo is monochrome, creating a sense of sophistication and elegance, as well as being both traditional and cutting edge - all values important to AJR Aviation. As soon as the logo had been completed, work began on the new website. A simple brochure site, the key requirements were that it would be sophisticated, easy to use and flexible, whilst also being an effective lead generation tool. Built with a fully bespoke content management system (CMS), the site is designed to be able to expand as the company grows. The style of the website fits with the new brand - streamlined and monochromatic - whilst also being high impact for AJR's target audience. The site is aimed at potential buyers, as well as sellers of aircraft, with all necessary information laid out in an easy to access format on the website. Calls to action are clear, and the site looks great on both desktop and mobile. Thanks to the user-friendly CMS, admin are able to update the content on the website quickly and easily.
Time frame: Past
Croft Corner is a popular forest school nursery situated on the outskirts of Sheffield. They required a new website that would be engaging, easy to use, and most importantly for Croft Corner - easy to update themselves. The resulting website is bright and attractive, having been designed to complement the existing branding, and appeal to the target user. The website features a blog that staff are able to update easily, to keep parents and carers up to date with activities and events at the nursery. Also on the website is a section that contains multiple documents available for download. This is easy for staff to manage through the content management system, and means that site visitors can find what they need quickly and easily, without having to email the nursery for help, which can result in delays, as the staff are so busy.
Time frame: Past
Charlotte, the incredibly talented owner of Cherry Blossom Bakery, is a former teacher who decided to leave the profession to pursue her love of cakes. Cherry Blossom Cakes operates from a sympathetically renovated seventeenth century building in the historic market town of Bawtry in South Yorkshire, and they specialise in imaginative and bespoke wedding cakes. Cherry Blossom Cakes came to Hydra Creative and asked us to create a beautiful new website that would showcase some of their amazing cake designs, and allow them to have a wider reach. By using the brand colours throughout, the new site ensures brand continuity. Lots of images of previous cakes that have been created (as well as hand drawn sketches created by Charlotte) are featured in an easy to view gallery, elegantly demonstrating why these cakes are in such high demand. Cherry Blossom Cakes is very active on social media, therefore a social wall on the new website was essential, to feed through all their Facebook, Twitter and Instagram posts into one neat area. Filters can also be added to choose specific social media channels, making the social wall almost as bespoke as their cakes.
Time frame: Past
Brighter Futures are an independent fostering agency operating across the South and East of England providing a 24 hour support service for their foster parents. After working with the organisation to understand exactly what they needed from their new online presence, we set to work building a bespoke website that would meet all of their requirements and really showcase the great work that they do. The re-design and development of the website was identified by the organisation as essential in their plans to grow and develop the business, so the website needed to be easy to use with plenty of calls to action whilst also showing the positive aspects of the fostering process. An easy to update events calendar and blog section ensures that any news can be added straight away to the website by the staff. The Brighter Futures brand is reinforced throughout with bright and engaging tones taken from the logo, which we had previously enhanced to make the colours as welcoming and friendly as possible, and used with the aim of encouraging potential foster carers to get in touch as well as promoting the value and quality of service that the service provides.
Time frame: Past
The National Hedge Laying Society is the only conservation organisation dedicated to maintaining the traditional skills of hedgerow management, a craft that has been practiced for hundreds of years, but is in danger of becoming a thing of the past. The key objectives for the new website was to increase the awareness of the society, increase membership and sponsorship opportunities and promote the accreditation scheme. The finished design is clean and spacious, easy to use, and with clear signposting to the rest of the website and plenty of calls to action. The site was designed to look modern without losing touch with the Society's earthy and traditional nature, by using muted green and brown tones throughout. An easy to use back end content management system allows key society members to update the website frequently with newsletters, events and membership information, to keep the site looking fresh and active for visitors.
Time frame: Past
Collagen drinks brand Rejuvenated came to us with a simple brief - to make them a gorgeous website that works as good as it looks! Creative design features and clever functionality means that Rejuvenated now have a site to be proud of. Clean, clear and full of vibrant imagery, the home page effectively portrays the message that Rejuvenated sell innovative health and beauty products that are in demand by celebrities and beauty aficionados alike. Prominent messages and calls to action mean that visitors can very quickly find the right content for them, resulting in more effective conversions, more enquiries, and higher value sales. The products are laid out clearly, with lots of options to allow customers to customise their orders, find out more information about the product, and read what others have to say about it. As Rejuvenated sell products that are firm favourites with celebrities and beauty journalists, social media is buzzing with testimonials, photos and declarations of love for the brand! And so we created a social media wall to allow visitors to browse the different social media posts in a fun and ever-changing way.
Time frame: Past
The Arches School Sport Partnership is a Sheffield based organisation that provides PE and sport programmes and resources to schools to ensure that children have access to a high quality, challenging and inclusive sports curriculum. They approached Hydra Creative for a complete website build, including an easy to use, bespoke content management system. The website needed to be informative and very user friendly. The idea was to provide a space for visitors to find out exactly what the Arches does, browse through their gallery of recent events, view upcoming events on their online calendar, and fill out contact forms aimed at both schools and potential volunteers. We built a website that provided all of the above within a responsive, mobile-friendly website. It was also important for the Arches to have the ability to update the website themselves so that they could maintain their blog easily. As part of the build we created a fully bespoke content management system and provided training to ensure that the team at Arches were comfortable in adding new content.
Time frame: Past
The ProFit Interactive Kiosk was a joint project between FieldLabs, Sheffield City Council and Sheffield Hallam University. The collaboration required an agency with strong experience in web design and development, bespoke data capture, and also touch screen innovation, to be able to complete the project. This would be an innovative way of incorporating technology within an outdoor urban environment for the purpose of encouraging fitness and exercise in the local community, and would be the first of its kind in the UK. And so they came to Hydra Creative. What they needed was a web application that would provide information about Lowfield Park, where the kiosk is situated; allow users to leave feedback and watch instructional videos on different ways to use the park facilities as well as activities and games to promote fitness in a fun and inclusive way. The most unique feature of the application is an automatic lap timer. Users can purchase wrist bands from the U-Mix centre at the park, to wear whilst using the facilities. These bands use RFID technology to track lap times. This data is recorded by the application which then stores them within the online leaderboards. Hydra delivered with a web app featuring a clean user interface for users to navigate and access the information about the park and lap time data recorded by the wristbands. ProFit was a truly exciting project to be involved in. It gave us the opportunity to work on something unique and innovative while demonstrating a wide array of development skills and practices that we are known for. You can try out the kiosk for yourself - it is situated at Lowfield Park, outside the U-Mix centre, and is available for all to use.
Time frame: Past
Ringside World is dedicated to helping the UK Wrestling and MMA scene grow in popularity. It is the only website of it's kind focusing solely on UK Wrestling and MMA with no preference given to any promoter - it is here for the fans to easily buy tickets to experience this high-flying sport! We have worked with Ringside World from the very beggining when it was just an idea in the founders mind, to now where it is the go-to website for Wrestling and MMA in the UK. The site is a bespoke e-commerce system linked to PayPal and includes secure login areas for promoters, customers and the Ringside World admin team to administer all aspects of the site. Additional features include a bespoke UK map listing all events taking place by month and year, multiple advertising options for all promoters and a bespoke Facebook application allowing individual promoters the chance to list just their own events on their own Facebook page. All tickets and pricing is fully customisable, with daily notifications sent to promoters to see how well their event is selling. Aside from the e-commerce aspect of the site, there is also a vast amount of information including match results, bios and much more!
Time frame: Past
Totally Tipi are a successful premium tipi hire company, and they required a gorgeous new promotional brochure that would effectively showcase their services and attract new enquiries. The brochure we designed for them was very visual, using attractive images from various events that the company have supplied teepees for, and lots of testimonials from satisfied customers. The brochure has multiple calls to action throughout, including QR codes that link to the Totally Tipi website, which allows potential clients to easily view videos and more testimonials. The text was carefully chosen and kept to a minimum, allowing the breathtaking images to take centre stage and truly tell the story of Totally Tipi. The brochures are an effective marketing tool that can be handed out at events, as well as being perfect to give to new customers who have just booked their special event with Totally Tipi. Look out for a ground-breaking re-vamped Totally Tipi website coming soon!
Time frame: Past
Fitness Unlimited is a popular Sheffield leisure brand whose vision is more people, more active, more often. Their overall aim is to improve the health and wellbeing of people in Sheffield, giving members access to world-class facilities and training backed by the Sheffield City Trust. Fitness Unlimited came to us for a video designed to help recruit fitness professionals for all areas of the business - in particular personal trainers. The video was aimed at fitness professionals of all shapes, ages, ethnicities and sexes - not just muscle-clad personal trainers. The video was filmed over two days in various classes and the gym itself at Ponds Forge, Sheffield. The tagline 'Are You FU?' was prominent throughout this fast paced, action packed video, and evokes excitement about working at Fitness Unlimited.
Time frame: Past
Elevation Recruitment is market-leading, dynamic recruitment agency based in Rotherham, covering sectors including Accountancy, HR, Marketing and Office Support. Elevation Recruitment came to us for a promotional video that would build their reputation in the industry, as well as showing clients and candidates how they operate, demonstrate their knowledge and their understanding of the industry. The video is professional yet contemporary. Clean, fresh graphics and visuals were added to demonstrate the vibrancy of the company. The video demonstrates Elevation's professionalism and knowledge of the industry, and also featured Parkinson Lee, the premium executive arm of Elevation Recruitment. This video was featured during the 2015 Sheffield Business Awards, where Elevation Recruitment were the headline sponsor.
Time frame: Past
Sheffield law firm Wosskow Brown recently celebrated its 25th anniversary, so the Partners of the firm decided to create a charitable foundation to formalise the commitment the business has given to local communities and individuals over many years. Previously this had been an informal arrangement - the formation of a structured programme means that the foundation can help more people. The aim of the foundation is 'to provide practical help, inspiration and opportunities for people to reach their ambitions.' The foundation delivers programmes of support to help with organisational development. We filmed the video at the official launch event of the foundation, where local businesses attended to find out more information about the foundation and meet the start-ups that the foundation helps. The video is intended to promote the work that the foundation does, to a wider audience, and raise awareness to both start-ups and potential supporters.
Time frame: Past
Enterprising Young People is part of Barnsley Council's scheme to help young people aged 14-24 to set up their own businesses. The brief was for the branding to be engaging, appealing to the target audience, as well as fresh and modern. It was crucial to get the design right, as it was intended to be used in a variety of ways to promote the initiative. The dedication of Enterprising Young People to encourage collaboration and communication between the young people it helps made us think of bees in a hive, and the strength of the hexagonal honeycomb that supports the hive to thrive. Our research into the target audience also helped us to understand what is appealing to young people, to ensure that the design is relevant. We were also required to create a set of characters that would fit in with the theme of idea generation and business development for young people, as well as complimenting the newly created brand. We were also tasked with designing flyers, magazine adverts and pull up banners, to be used in a variety of different settings, all of which had to complement the branding and enhance the positive message. The logo also featured on a variety of other promotional materials.
Time frame: Past
Faye Smith, the owner of Keep Your Fork PR & Marketing agency, required an eye-catching, instantly recognisable avatar logo for her sub-brand, Brand Booster. It needed to be strong enough to carry the brand forward, embody Faye's energy and expertise, and appeal to the target market of business owners wishing for support in promoting their businesses through PR and marketing. Taking elements from both Keep Your Fork and the ethos behind Brand Booster, we created an avatar that was full of meaning, yet also elegantly simplistic. The avatar also enhances Faye's reputation as a brand herself, as anyone who knows Faye will tell you, her avatar is a dead ringer for the PR expert herself. Taking elements from both Keep Your Fork and the ethos behind Brand Booster, we created an avatar that was full of meaning, yet also elegantly simplistic. The avatar also enhances Faye's reputation as a brand herself, as anyone who knows Faye will tell you, her avatar is a dead ringer for the PR expert herself.
Time frame: Past
Quirky and contemporary, independent interiors retailer Twigs & Feathers required elegant yet striking branding that would appeal to their target audience of women aged 25 and up. It needed to be memorable and look good online, in print, and on promotional material.
Time frame: Past
Kairos Consulting are a Sheffield-based management consultancy, who wanted a fresh new brand that would effectively portray the meaning behind the company name, and the ethos of the company owner. The word "Kairos" is a Greek word, meaning the optimum time. The gold clock image with over-sized hour and minute hands forming a tick, is a subtle nod to this meaning.
Time frame: Past
Established sleep specialists, We Love Sleep, required a re-brand to complement their website redesign that we had also been commissioned to complete.
Time frame: Past
Townsend Investments are a family-run and owned company, who specialise in offering targeted investments to high growth businesses in the UK. They required a strong brand, that would be symbolic of the services they provide, and be instantly recognisable.
Time frame: Past
Their new site needed to reflect their cutting edge and innovative approach to software development, and help promote their brand to clients existing and potential. User engagement and up to the minute design are crucial elements to the new website. A layered scrolling navigation effect ensures that these requirements are met. The website is responsive. As more and more of us access the internet on the go, via mobiles and tablets, it is become increasingly important that websites are designed to look great on all platforms. We also created a social media filter that allows visitors to choose which news feeds they want to see, and hide the feeds they don't.
Time frame: Past
Artisan Bytes required a new website that would make the booking process as easy and trouble-free as possible, whilst also having a contemporary, design-led feel. The nature of the courses Artisan Bytes provides means that a lot of information is required to be readily available to site visitors. This has to be displayed in a creative way, to not be overwhelming. Breaking text up into boxes makes the content easy to digest, and makes the page more visually appealing. This area of the site is packed with free advice and relevant information for site users, and even includes options to download free ebooks and mini courses. This all demonstrates the ethos of Artisan Bytes as a training company that is generous with its knowledge and advice.
Time frame: Past
Bobby Rabbit required a new blog based website that would compliment the existing branding, be quick and simple to use, and have the ability to be expandable as the company grows. Using quirky graphics and a non-gender-specific colour palette, the website appeals to its target audience of busy mums who enjoy buying beautiful interiors accessories for their young children. The functionality does clever things like auto selecting competition winners.
Time frame: Past
Frederika Roberts, also known as the Happiness Speaker, required full branding and a brand new website, that would engage visitors and accurately reflect Fred's bubbly personality. It also needed to be clear, easy to use, and visually fit the brand. As Fred is "The Happiness Speaker", the design of the branding took a fairly logical route. Fred was keen to incorporate a rainbow of colours into the logo to represent fun and happiness, and she also loves the colours yellow and purple, so this guided us as to the design of the lettering. And finally, a sunny microphone with the cord shaped into a smile completed the perfect logo. Fun, memorable and relevant. Fred is a bit of a Wordsmith, and so a blog page that would enable Fred to get her personality across, whilst at the same time giving her an opportunity to share her wealth of knowledge with visitors to her website, was an essential requirement.
Time frame: Past
When innovative Sheffield manufacturer, Gripple, needed a modern, mobile friendly website that would work exceptionally well and would put them at the head of their industry, they came straight to us. The new website had to be fast and easy to navigate. It also needed a secure and highly manageable backend. This would give Gripple the flexibility to best cater for multiple markets with differing content and product requirements. The website we created has multi language functionality for eleven key countries, as well as local distributor information for worldwide sales. The products section has changed to improve the user experience. Each product now has more details including specifications, interactive product renders, case studies and related products and kits. We were also able to help Gripple with multinational SEO, by ensuring the site was optimised for Gripple customers and search engines in key territories.
