Brazil Street has used the following skills/services in the project.
When the Your Coop Little Pioneers team came to us, they had top line segmentation of their existing customers. This helped them broadly understand who their childcare settings currently appealed to. They have big growth ambitions and a limited view of what this data actually meant for their business. They needed a more detailed and actionable view of both existing and conquest audiences.
This insight would provide clarity in a landscape where too often ‘families’, ‘parents’ and ‘caregivers’ are clustered together in one homogenous group. This perspective of families didn’t serve Your Coop Little Pioneers very well. As a model, it wouldn’t work well for their inclusive approach to communication.
So, we set to work.