House of Kaizen



House of Kaizen help brands maximise customer and subscriber revenue and growth through a test-and-learn approach to Digital Experience Optimisation (DXO). From consumer behavioural research and neuromarketing to conversion rate and experience optimisation, their teams design, deliver and optimise experiences that generate ROI and a deeper understanding of customers for brands. House of Kaizen provide DXO services to some of the world's most recognisable brands, such as The Wall Street Journal, Pfizer, Hearst Magazines UK, 118118Money and Shelter UK. Clients acquire and retain more customers and revenue through their work.

Total Staff


Year Established


Sector Experience

Automotive, Business to Business, Charity, Construction, Consumer Durables, Education, Fashion, Financial, FMCG, Food and drink, Healthcare, IT, Leisure, Media, Professional service, Property, Retail, Sport, Tourism, Travel, Utilities


Recommended for 10 of 43 services


  • 118118Money
  • Hearst
  • Shelter UK
  • Cylance
  • Pfizer
  • McAfee
  • SoundCloud
  • The Telegraph
  • Rough Runner
  • Dow Jones - The Wall Street Journal


"Overall, House of Kaizen is highly recommended from us in terms of optimization agencies go."

Dow Jones

"Can't say enough great things about HoK. Truly the best vendor I've ever worked with. Partnership is productive and impactful. The team is a pleasure to work with."

Dow Jones

"I have found House of Kaizen to be invaluable in our conversion rate optimisation and consumer research strategies and would recommend their hands on approach to anyone looking to make measurable increases in key conversions and revenue."