House of Kaizen exists as both an incubator and a sanctuary for digital marketing performance optimisation. We're a rare collection of people driven to make it better in all that we do. We choose to make a living in performance marketing where we can deliver ongoing improvement in commercially successful client relationships. 


House of Kaizen provides clients with end-to-end performance marketing services -- from better customer behavior research to better digital media investment management and better conversion experiences -- our clients acquire and retain more customers and revenue through our work. To ensure the alignment of effort and our mutual success, HoK prefers to be compensated on performance.


London, New York

Total Staff


Year Established


Sector Experience

Automotive, Business to Business, Charity, Construction, Consumer Durables, Education, Fashion, Financial, FMCG, Food and drink, Healthcare, IT, Leisure, Media, Professional service, Property, Retail, Sport, Tourism, Travel, Utilities


Recommended for 10 of 38 services


  • Intel Security
  • SoundCloud
  • The Telegraph
  • Rough Runner
  • Dow Jones - The Wall Street Journal
  • Avis Budget Group
  • Superbreak
  • Viridor
  • Lloyds Pharmacy
  • Nestle (Purina)


"Overall, House of Kaizen is highly recommended from us in terms of optimization agencies go."

Dow Jones

"Can't say enough great things about HoK. Truly the best vendor I've ever worked with. Partnership is productive and impactful. The team is a pleasure to work with."

Dow Jones

"I have found House of Kaizen to be invaluable in our conversion rate optimisation and consumer research strategies and would recommend their hands on approach to anyone looking to make measurable increases in key conversions and revenue."