House of Kaizen exists as both an incubator and a sanctuary for digital marketing performance optimization. We’re a rare collection of people driven to make it better in all that we do. We choose to make a living in performance marketing where we can deliver ongoing improvement in commercially successful client relationships. 


With extensive experience within the Travel, Subscription and Health categories, as well as many others, House of Kaizen provides our clients with end-to-end performance marketing services — from better customer behavior research to better digital media investment management and better conversion experiences — our clients acquire and retain more customers and revenue through our work. To ensure the alignment of effort and our mutual success, HoK prefers to be compensated on performance.


Through our experience we have developed a full set of characteristics shared by optimal performance marketing programs. We use these criteria as the basis for a Performance Diagnostics Work Session, which is our first step in exploring new client relationships. Through this collaborative process we can quickly identify the areas of greatest opportunity and client priority to determine precisely if and how HoK will make it better.


London, New York

Total Staff


Year Established


Sector Experience

Automotive, Business to Business, Charity, Construction, Consumer Durables, Education, Fashion, Financial, FMCG, Food and drink, Healthcare, IT, Leisure, Media, Professional service, Property, Retail, Sport, Tourism, Travel, Utilities


Recommended for 9 of 36 services


  • Intel Security
  • SoundCloud
  • The Telegraph
  • Rough Runner
  • Dow Jones - The Wall Street Journal
  • Avis Budget Group
  • Superbreak
  • Viridor
  • Lloyds Pharmacy
  • Nestle (Purina)


"Can't say enough great things about HoK. Truly the best vendor I've ever worked with. Partnership is productive and impactful. The team is a pleasure to work with."

Dow Jones