About

The Residence Collection is a range of premium window and door systems, designed and built in Great Britain. They offer bespoke solutions with a special emphasis on quality products for houses in conservation areas where options are limited.

They are an established brand – well known within the industry for their premium offerings and specialist knowledge.

Project

Residence had a historic PPC account with existing campaigns dating back to 2013. They wanted to make improvements to their account but struggled to see where they could take such established campaigns.

Although managed, the account had seen very little attention and a lot of campaigns hadn’t been evaluated in terms of performance for an extended period of time, running without much thought.

However, Residence didn’t want to lose any momentum they had created through PPC and therefore we opted to make small, gradual changes to help conjure larger improvements to performance. We also performed a full account clean up to ensure the strongest foundation for improvements.

Results

We saw instant results to the account with both Clicks and Impressions improving and the Average CPC reducing significantly within the first few months.

We re-allocated budget away from brand campaigns where Residence already had a very strong organic standing. This streamlined spending away from keywords where the user intent and organic position of the site meant that the user would likely visit regardless, therefore creating a more holistic SEM approach.

We created a number of responsive display ads which had the ability to be more flexible and appear in a higher variety of ad space than existing HTML5 ads. The new ads achieved a much higher CTR and we saw a significant improvement to their remarketing campaigns as a result.