Must-have marketing tools from Google - and they're all free

Lead Generation
Data Management

Google has a long list of free tools to make a marketer’s life easier. And being such nice people here at Harrison Carloss, we’ve compiled our top pick of the ones you should be using.


Google Analytics

Google Analytics is one of the most powerful and accurate ways of tracking your website’s traffic and conversion data.

Through tracking set up on your site, Google can tell you who visits your site, how long they spend there, which pages they visit, and even the conversions they make – all valuable data to help drive your marketing strategy.

This data can help you see which parts of your website are doing well – and what’s not doing so well. This helps you make the kind of improvements that help support SEO and UX performance.


Google My Business

Looking to perform locally? Look no further than a Google My Business account. More than just a business listing, it helps you appear for ‘near me’ searches, even within Google Maps.

Google My Business makes it easy for potential customers to find the information they need without having to click through to a website.

After a quick search, your business details – your phone number, your address, your brand – could be right there in front of potential customers who need your services.


Google Search Console

Google Search Console is your one stop shop for understanding how your website is being viewed by Google when they index your site.

Before your website can appear in search results, it must be crawled by Google bots. Google Search Console is a really helpful tool that flags any errors Google encounters when crawling your site. It even recommends fixes to help improve performance.


Need some help with your marketing objectives?

Get in touch with the Harrison Carloss team and let us help promote your business.