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Time frame: Past
The Office of the United Nations High Commission for Human Rights (OHCHR) UN Free & Equal is an unprecedented global UN public information campaign which promotes equal rights and the fair treatment of LGBTI people. By creating a social media strategy which centred around selective audience targeting on Facebook and YouTube, we enabled the UN Free & Equal campaign to reach receptive and engaged individuals.
Time frame: Past
Creative design
Time frame: Past
Digital marketing training
Time frame: Past
Website development
Time frame: Past
Our team used a combination of search engine marketing, content marketing, conversion rate optimisation and automation to increase traffic to the Raleigh website and boost sales online.
Time frame: Present
Hallam developed a highly analytic system to rationalise the retailer's online advertising campaigns. They focused on reorganising and aligning campaigns to better reflect the commercial opportunities, taking into consideration both the relative and absolute profit margin associated with each product.
Time frame: Present
Hallam developed a search marketing strategy for Harris Balcombe, focusing on the areas that would give the greatest return in the shortest possible time. We developed an SEO strategy, with the aim of driving increased traffic to the site via search engines such as Google. We also developed PPC campaigns for the search, display, and Google shopping with a clear focus on maximising return on investment.
Time frame: Present
We created a mobile friendly, database driven website, catering to all customers. Working closely to the client brief, we developed a range of bespoke database driven applications perfectly suited the way Castle Rock trade customers bought their beer. The Trade Area is fully integrated with the Castle Rock beers database and provides up to date information so that beers can be ordered when freshly available, as well as knowing what beers were coming up in the future.
Time frame: Past
Working alongside their in-house digital team, we have run social media channels for Jaegermeister in the UK. Alongside day to day running of the networks, we have also overseen and created campaigns supporting national and international objectives, including the launch of Jaegermeister's first ever TV ad in the UK in 2014.
Time frame: Past
Hallam developed a holistic digital strategy for KRCS, focusing on the specific digital tactics that would give the greatest return in the shortest possible time. They developed an SEO strategy, targeting key words with a view to increasing search rankings for phrases driving qualified, high-quality traffic to the website. Hallam also identified digital PR as the most cost effective tactic for promoting KRCS's offers, building brand awareness, and consolidating their position as one of the largest and most successful Apple specialists in the UK.
