UX And UI Web Design

2nd January 2020

We are a digital marketing company based in Hull, we offer bespoke web design to our clients as one of our many core services. As we’re the go to web design specialists in Hull we can bring you quality advice on how to get the most out of your website with SEO in mind.

What does “UX” and “UI” mean?

UX refers to user experience design meanwhile UI design stands for user interface design. Both of these things are crucial for success in web design as they work closely together. Despite their close relationship both are actually quite different. UX design is more analytical and technical meanwhile, UI design is more aesthetic based.

Why user experience design is important:

User experience design is the process of bringing satisfaction to customers. This is achieved by focusing on the ease of use, usability and pleasure brought to the customer when interacting with your website. Here are four points that you should consider when working on UX web design:

  • Landing page experience.
  • Micro animations.
  • Limit the content, refine the words.
  • Don’t ruin the mobile experience, as in 2019 48.91% of the internet’s traffic is from mobile.

Why user interface design is important:

User interface design is the process of making your website look sleek and professional. having an attractive layout creates a good experience for users as people prefer to look at things that create emotion. However, while your site looks crisp, your web design needs to be mobile-first as this one of the most important features.

Here are another four points for success in UI web design:

  • Full-screen background images and mobile-first.
  • Interactive layers.
  • Bold typography.
  • Vibrant and bold colours.

If you’re interested in adopting the help of web design specialists in Hull to help SEO and your brand’s onsite appearance contact us on 01482 333833.

Ends.

The original article can be found at https://gro-marketing.co.uk/ux-and-ui-web-design/