Reports Design
Thought Leadership
B2B Market Research
Content Marketing
Content Strategy/Creation
The power of survey-driven thought leadership is increasingly being realised by marketers. However, selling-in a thought leadership programme to senior management has its challenges, be it marketing budgets or persuading buy-in from multiple stakeholders.
Our guide is here to help. Here's what you'll find inside:
- Interviews with marketing leaders currently undertaking survey-driven thought leadership programmes to find out how they got approval from the top.
- A look at some of the business benefits of surveys – especially important today when 63% of readers are turned off by content that is too generic, and 58% by a lack of original insight or ideas.
- The metrics that sell – those all-important facts and figures, examples and case studies, that you can use to make the top table take notice.
- How to engage your internal audience for ideation, creation and distribution.
Click here to download the guide
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