Services

• B2B - Brand Strategy

  22 ratings / 6 reviews

  9

  B2B - Brand Strategy

  9

  22 ratings / 6 reviews

  Service Rating

  9 out of 10

  Related Case Studies

  READ Cased Hole, Subsea Technologies Ltd, James Hutton Institute, Martime Developments, Gigaclear Plc, Gray & Adams Ltd., Scottish Enterprise, RotoJar, Balmoral

  • "Very useful to support an increased focus on promotional activities and the style of messaging we're using."
  • "Competitor assessment, critical brand review and insightful requirement for thought leadership role. "
  • "They made us realise that we had to adapt our brand, messaging and tone of voice to stay up-to-date in the marketplace."
  • "Vicki understood what we required to do regarding our product design and branding strategy and provided some very valuable insights for us going forward."
  • "Strong, now we need to work hard to live up to it ;-)"
  • "Their comments were in line with our thinking however there were a number of key points that will be extremely effective when discussing the ongoing growth strategy."
• Content Strategy/Creation

  15 ratings / 2 reviews

  8.7

  Content Strategy/Creation

  8.7

  15 ratings / 2 reviews

  Service Rating

  8.7 out of 10

  Related Case Studies

  READ Cased Hole

  • "Has advised the team and Board of items we should consider and given great scope on what can be achieved"
  • "They examined our business areas and suggested useful content ideas."
• Digital Strategy

  15 ratings / 4 reviews

  9

  Digital Strategy

  9

  15 ratings / 4 reviews

  Service Rating

  9 out of 10

  Related Case Studies

  Tomatin, Balmoral

  • "Good structured feedback on our digital strategy with a thought out roadmap to drive improvements."
  • "Excellent understanding of dig strategy and how to take our business forward "
  • "There was no doubt that Fiona Simpson from Genoa Black certainly knew her stuff, and had much greater familiarity with the strategies and tactics of digital marketing than I had (perhaps not surprisingly). The recommendations she put forward, and which we had a useful opportunity discuss, in terms of their relevance and practicality, were all sensible. The experience was both interesting and enjoyable and I would commend it to other businesses of my scale."
  • "We have challenges around implementation of digital simply because the infrastructure we have and the cost to improve is beyond affordable levels therefore its makes digital strategy a challenge to physically implement"
• Campaign Planning

  8 ratings / 3 reviews

  8.9

  Campaign Planning

  8.9

  8 ratings / 3 reviews

  Service Rating

  8.9 out of 10

  Related Case Studies

  Tomatin

  • "Extremely good with Campaigns and at short notice, always willing to go the extra mile to ensure effectiveness and monitoring feedback"
  • "Extremely effective and easy to understand and implement "
  • "Genoa Black actively managed a company and product launch campaign for us at RotoJar with superb efficiency with outstanding results."
• Social Media Strategy

  8 ratings / 3 reviews

  8.8

  Social Media Strategy

  8.8

  8 ratings / 3 reviews

  Service Rating

  8.8 out of 10

  Related Case Studies

  Balmoral

  • "They know how to do this in an efficient and effective way and at short notice as our platform and asks move very quickly"
  • "Great interpretation of different platforms and how each can be used differently "
  • "They suggested appropriate channels for us to use to target our different audiences."
• Social Media Content

  7 ratings / 1 review

  8.6

  Social Media Content

  8.6

  7 ratings / 1 review

  Service Rating

  8.6 out of 10

  Related Case Studies

  Balmoral

  • "Very engaging work"
• B2B Market Research

  7 ratings / 2 reviews

  8.6

  B2B Market Research

  8.6

  7 ratings / 2 reviews

  Service Rating

  8.6 out of 10

  Related Case Studies

  Gray & Adams Ltd., RotoJar, Balmoral

  • "Beneficial competitor landscape and support to differentiate our service proposition."
  • "They looked at our competitors in several business spheres and identified our current positioning in comparison to others."
• B2C - Brand Strategy

  6 ratings / 2 reviews

  8.5

  B2C - Brand Strategy

  8.5

  6 ratings / 2 reviews

  Service Rating

  8.5 out of 10

  Related Case Studies

  Eden Mill, Gigaclear Plc, Scottish Enterprise

  • "Vickie gave us some valuable advice regarding our retail product strategy."
  • "Very interesting research and ideas for the future"
• Branding Design

  6 ratings / 3 reviews

  8.5

  Branding Design

  8.5

  6 ratings / 3 reviews

  Service Rating

  8.5 out of 10

  Related Case Studies

  READ Cased Hole, James Hutton Institute, Martime Developments, Eden Mill, Gray & Adams Ltd.

  • "Really engaged with supporting our brand and advising what is far reaching to a variety of audiences"
  • "Very happy with their work to date"
  • "We are very happy with the renewed brand they created together with us. "
• Content Marketing

  5 ratings / 1 review

  8.4

  Content Marketing

  8.4

  5 ratings / 1 review

  Service Rating

  8.4 out of 10

  Related Case Studies

  READ Cased Hole, Tomatin, Subsea Technologies Ltd, Balmoral

  • "Designed our website to make it more attractive and they are very innovative regarding reaching audiences"
• PR Strategy

  4 ratings

  8.5

  PR Strategy

  8.5

  4 ratings

  Service Rating

  8.5 out of 10

  Related Case Studies

  READ Cased Hole, Tomatin, Subsea Technologies Ltd
• Copywriting

  4 ratings / 1 review

  8.3

  Copywriting

  8.3

  4 ratings / 1 review

  Service Rating

  8.3 out of 10

  Related Case Studies

  Gigaclear Plc, RotoJar

  • "Excellent across the board "
• Customer Journey Mapping

  4 ratings

  8

  Customer Journey Mapping

  8

  4 ratings

  Service Rating

  8 out of 10
• Web Design

  4 ratings / 1 review

  7.8

  Web Design

  7.8

  4 ratings / 1 review

  Service Rating

  7.8 out of 10

  Related Case Studies

  James Hutton Institute

  • "In the middle of the process, but with high expectations for the result. "
• Innovation

  3 ratings / 1 review

  7.6

  Innovation

  7.6

  3 ratings / 1 review

  Service Rating

  7.6 out of 10

  • "Vicki contributed to us making some key changes to our product design for the new B2B service."
• Corporate Communications

  3 ratings

  8.1

  Corporate Communications

  8.1

  3 ratings

  Service Rating

  8.1 out of 10

  Related Case Studies

  Gigaclear Plc, RotoJar
• Quantitative Research

  3 ratings

  8.4

  Quantitative Research

  8.4

  3 ratings

  Service Rating

  8.4 out of 10
• Design Strategy

  3 ratings / 1 review

  8.2

  Design Strategy

  8.2

  3 ratings / 1 review

  Service Rating

  8.2 out of 10

  Related Case Studies

  Gigaclear Plc

  • "Looked at similar brands and analysed what worked for them, while also placing our brand identity within the contewxt of our story. Really interesting results!"
• Brand Advertising Creative

  2 ratings / 1 review

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• Email Marketing

  2 ratings

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• Consumer Market Research

  2 ratings

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• Qualitative Research

  2 ratings

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• Content Performance & Optimisation

  1 rating / 1 review

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• Account-Based Marketing

  1 rating

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• Corporate Internal Comms

  1 rating

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• Cultural Consultancy

  1 rating

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• Thought Leadership

  1 rating

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• Youth Marketing

  1 rating

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• New Product Development

  1 rating

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• Public Sector - Brand Strategy

  1 rating

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• Promotional Marketing - Planning

  1 rating

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• Print Production Fulfilment

  1 rating

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• Web Development

  1 rating

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• Digital Full Service

  1 rating

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• Print Design

  1 rating

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• Infographics Design

  1 rating

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• Online Market Research

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• Media

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• Sponsorship - Events

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• Outdoor Media Buying

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• Ambient Media Buying

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• Direct Response Media Buying

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• Media Buying - Planning

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• Events Design & Development

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• Press Media Buying

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• Events Management

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• Direct Marketing - Planning

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• Event Production

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• Corporate Hospitality

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• DRTV Creative

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• Recruitment Media Buying

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• Direct Mail

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• Software Development

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• Performance Marketing

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• Optimisation/Conversion

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• Online Media Buying

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• Online Analytics/Measurables

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• Online Advertising

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• Radio Media Buying

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• Sponsorship - Implementation

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• Sponsorship - Media Buying

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• Media Relations

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• Photography

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• TV & Cinema Commercial Production

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• Radio Production

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• Online Video Production

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• Sponsorship - Planning

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• Sponsorship - Measurement

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• Digital Animation

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• Trade PR

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• Sponsorship - PR

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• Public Affairs

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• Corporate PR

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• TV/Cinema Media Buying

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• Consumer Public Relations

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• Awards Consultancy

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• Shopper Marketing

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• Sampling

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• Promotional Marketing - Trade

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• Promotional Marketing - Staffing

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• POS/POP

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• Experiential Marketing

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• Activation

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• Print Production Distribution

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• E-learning

  Not rated

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• Mobile Apps Development

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• Affiliate Marketing

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• Corporate Social Responsibility

  Not rated

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• Data Management

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• Loyalty Program

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• eCRM

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• CRM System Supplier

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• CRM Strategy

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• CRM Software Development

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• Sponsorship - Corporate Comms

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• Financial PR

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• Corporate Video

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• Corporate Print Production

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• Data Supply

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• Annual Reports Design

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• TV/Cinema Creative

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• Sponsorship - Creative

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• Retail Advertising Creative

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• Radio Creative

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• Press Creative

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• Online Creative

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• Direct Response Creative

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• Direct Marketing Creative

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• Integrated

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• Data Strategy

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• Catalogue Design

  Not rated

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• Accessibility

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• Paid Search & PPC

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• User Interface Design (UI)

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• User Experience (UX)

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• Usability Testing

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• Mobile Usability

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• Ecomms Usability

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• Social Media Insights

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• Social Community Management

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• Social Commerce

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• Social App Development

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• SEO

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• Responsive Design

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• Environmental Design

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• Mobile Strategy

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• Mobile Marketing

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• Mobile Commerce

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• Ecommerce Platform Development

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• E-commerce Strategy

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• Reports

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• Digital Product Design

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• Presentation Design

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• Packaging Design

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• Exhibition Design

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• Lead Generation

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