"Very useful to support an increased focus on promotional activities and the style of messaging we're using."
"Competitor assessment, critical brand review and insightful requirement for thought leadership role. "
"They made us realise that we had to adapt our brand, messaging and tone of voice to stay up-to-date in the marketplace."
"Vicki understood what we required to do regarding our product design and branding strategy and provided some very valuable insights for us going forward."
"Strong, now we need to work hard to live up to it ;-)"
"Their comments were in line with our thinking however there were a number of key points that will be extremely effective when discussing the ongoing growth strategy."
"Good structured feedback on our digital strategy with a thought out roadmap to drive improvements."
"Excellent understanding of dig strategy and how to take our business forward "
"There was no doubt that Fiona Simpson from Genoa Black certainly knew her stuff, and had much greater familiarity with the strategies and tactics of digital marketing than I had (perhaps not surprisingly). The recommendations she put forward, and which we had a useful opportunity discuss, in terms of their relevance and practicality, were all sensible.
The experience was both interesting and enjoyable and I would commend it to other businesses of my scale."
"We have challenges around implementation of digital simply because the infrastructure we have and the cost to improve is beyond affordable levels therefore its makes digital strategy a challenge to physically implement"
"Looked at similar brands and analysed what worked for them, while also placing our brand identity within the contewxt of our story. Really interesting results!"