Le Chameau Weather Based Bidding
For Le Chameau from 02/02/21
Genie Goals has used the following skills/services in the project.
Digital Localisation
Digital Strategy
E-commerce Strategy
Performance Marketing
Historically the Le Chameau and Genie Goals teams had noticed when it rained sales increased, and when it was warmer, sales reduced. We wanted to test this under controlled conditions and use technology that could automatically change bids according to weather conditions. Enter the weather script.
