Clients & Partners

Moto Hospitality

Timeframe: Present

Following the acquisition of the MSAs from Granada, Compass Group wanted to revitalise the brand and focus on making MSAs more relaxing, refreshing and altogether better. Following a full appraisal of existing MSA competitors and a comprehensive consultative design programme the brand was created. The distinctive and instantly recognisable brand identity fulfilled the brief to both convey the message to drivers to pull in, relax, refresh and revitalise themselves before their onward journey and to position Moto as market leader. Project details: o Name generation and registration advice o Brand creation and development o Comprehensive UK roll-out o Extensive external fit-out and signage o Liaison and compliance with motorway agency regulators o Employee brand awareness programme

Liverpool Women's NHS Foundation Trust

Timeframe: Present

The promotion of patient choice throughout the NHS means Trusts have to compete with other local providers. Liverpool Women's recognised the need to develop an effective local identity to help communicate externally its breadth of services, engage employees and stakeholders and work alongside NHS brand guidelines. Following a series of brand development workshops, involving the Department of Health, Liverpool Women's employees and 300 external stakeholders, the organisation's values, name and visual identity was established. The workshops helped all those involved to develop a shared ownership of the new brand. An eight month programme culminated in the successful roll-out of a strong and distinctive brand that fully engaged with all its target audiences. Project details: o In-depth consultation process o Brand creation and development including integration to stationery, POS and advertising o Comprehensive brand guidance and collateral production o Assessment and follow-up consultation

BAE Systems plc

Timeframe: Present

Astute Brochure We were commissioned to produce a brochure in celebration of and to commemorate the exit of Astute from Barrow-in-Furness. The design and construction of the Astute class has been quoted as "the most challenging engineering project in the UK and has been described as more complex than the space shuttle". Simple typography complemented by strong black and white photography and making creative use of the BAE Systems signature red strip. Interesting facts throughout the brochure makes this an informative and engaging read. The word ASTUTE embossed on the cover embodies the stealthy nature of the submarine of its type. Project details: o Consultation based project briefing o Design effectiveness, enabled through drafting and word-count specification o Economic use of existing client photography o Print and production techniques used to maximise quality and authority

Corus (TATA Steel)

Timeframe: Present

The Panels and Profiles division of Tata Steel provides the construction industry with a vast array of structural products and building systems. Affectionately know as the 'building envelope', Tata Steel's target audience had some awareness of their brand with an even lower understanding to their comprehensive range of building systems. So how did we inform the construction world? Well, we simply talked to their targeted audience - the architects and the building contractors - as part of a collaborative research programme. This allowed us (and Tata Steel) to truly understand what they wanted, and importantly their perception of Tata Steel, straight from the 'horse's mouth'. The result was a meticulously collated 'bible' that we coined 'The Works', a name that stuck and became the title of the final publication. It did exactly what it said on the tin. It contained every nut and bolt required for construction, every fact and figure, with every 'i' dotted and every 't' crossed, providing customers with the ultimate design, specification and construction manual for a great product range. Job done!

HP Enterprise Services

Timeframe: Present

In the complex world of IT and business consultancy, HP develops highly innovative and technical solutions that can give their clients the competitive advantage. However, communicating it isn't always as straightforward as it may seem, especially if we're often talking to a non-technical audience! Our job was to make sure the audience 'gets it'. So that's what we did. We talked their language, simply, clearly and in a tangible way. We then selected the best way to connect, whether that was through advertising, sales apps, audio visual or collateral, focusing the messages on what's in it for the customer, the 'reasons for them to believe'.

Nuclear Decommissioning Authority (NDA)

Timeframe: Present

A 3.2bn budget, 17 sites, 5 Site License Companies employing over 18,000 people, the NDA's numbers speak for themselves. Can you imagine carrying out some of the most challenging and complex decommissioning, reprocessing and nuclear waste management activities safely and securely, under the microscope of the world? Then imagine explaining what you do and how you do it to customers, regulators and Government, as well as the general public? The challenge is complex, but in a way the solution is simple - collaboration. We work closely with not only the NDA itself, but many of the sites' communication teams as well as their local communities. Together, we help to communicate the right messages, to the right people in the right way, using the most engaging and innovative medium. Whether it's a unified branding programme, a user-focused online presence or creative print, exhibition or audio visual work, we combine strategic, creative and digital skills with award-winning results. In short, we help the NDA's audience to understand and make informed decisions.

Atlas Consortium

Timeframe: Present

Since 1995, the ATLAS Consortium has provided the MOD with the Defence Information Infrastructure (DII), the largest IT roll-out in Europe. The problem was, the outside world never really understood who ATLAS were or what DII was, let alone know about the great things it helped to achieve. Our job was to tell their story. By repositioning the ATLAS brand, it helped us to focus the profile of the Consortium, then structure, script and spread the word about all the good things they've done. We developed a great digital strategy and (an award-winning) website communications 'hub', which also extended to advertising, collateral and compelling audio visual work. After all, if you can communicate the huge scale of their story in a two minute movie, why wouldn't you?