How Web Accessibility Can Create Competitive Advantages in Finance

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Technology-specific challenges, like making sure your website is compliant with web accessibility regulations, can be frustrating for businesses in complex industries like financial services.

This article will answer your burning questions about accessibility and help you ensure your website is accessible as possible for all potential users - read the full article at our website now:


Technology Trends and Challenges for Financial Services

We’ve seen some rapid advances made with technology over the past decade, and these have caused a lot of change in the financial services sector. And that change has only been accelerated further as your customers’ expectations have evolved in line with consumer technology trends, and forward-thinking start-up businesses have disrupted the market.

When so much change happens in such a heavily regulated industry, naturally you’ll encounter some new challenges.


Regulations and Compliance

With more technology and more digital processes, we face more regulations. Challenges and risks with compliance have become more complex in recent years as new, technology-specific legislation has been introduced. For example, becoming compliant with web accessibility standards is now a legal obligation, which we’ll explain in more detail later in this article.

Keeping track of all your current compliance priorities is difficult enough, but with technology you also need to keep one eye on the rapidly-emerging regulations of the future.


Online Searching and Website Use

Competition in the financial services sector has intensified as technology has become more sophisticated. With so many options, customers today want to conduct their own research online when evaluating the vast number of services and products available to them. This is typically done via a Google search, so it’s essential to ensure your website is ranking highly in search engine results pages (SERPs), and that it effectively communicates your value proposition.

Search engine optimisation (SEO) should be a priority, alongside clear, impactful messaging. Your website must also provide visitors with an excellent user experience (UX), to help you retain them and convert them into customers.



Not only do your customers want to research and select your brand themselves, most of them also want to complete their registration process and begin using your services online without interacting with another person.

If you can’t provide this kind of self-service in a simple, convenient way, most of your website visitors will prefer to find one of your competitors who can. This will also be the case if the self-service processes you’ve created are difficult to follow or inefficient.


Responsive Design

It’s no longer good enough to settle for the bare minimum of a clunky, static website with out-of-date content. Without a cutting-edge website and an attractive digital brand, you’ll alienate your customers.

Today’s users demand intuitive, personalised digital tools and services when interacting with brands. Particularly when they’re accessing sensitive financial information, they want to feel like they’re in complete control. These days, that often means delivering your digital services in a responsive design, with many people now preferring to use their smartphones to carry out these kinds of processes.


Overcoming Tech Challenges Creates Opportunities

Of course, if you’re able to embrace digital transformation and embrace these challenges, you can turn them into opportunities to improve your relationship with your target audience and gain advantages over competitors.

By taking a more user-centric approach to your website, and providing a better UX with your digital services, you’ll begin to deliver on modern customer expectations and set yourself on the path to business growth.

One important step to take in achieving that is by working hard to gain a better understanding of web accessibility, and implementing it in all your technology. This is an area in which most financial services businesses are still struggling to meet requirements.