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UX design refers to the concept of planning, creating, and optimising the experience your users will have with your website, app, or any other digital product or service. Of course, this isn’t to be confused with user interface (UI) design or usability, which are separate components that sit within the wider area of UX.
The aim of UX design is to make your customer journey through your brand’s digital channels convenient and satisfying, with as little friction as possible. But, like so many organisations, you’ll probably agree that’s much easier said than done.
Achieving great UX design is a complex challenge that requires specialist skills and a great deal of expertise. For this reason, many businesses are unable to produce digital products that meet the expectations of their customers.
To help ease this challenge, it’s beneficial to embrace the concept of design thinking to take a more user-centric approach and improve your own UX design.
The key to great UX design is using processes and best practices to guide you towards making the best decisions for your end-users. Although most people associate the word ‘design’ with artistic creativity, to really succeed with UX you should approach it more like a science, following certain laws that are in place for good reason.
For example, while the more superficial elements of design could be subjective, like a colour scheme, font choice, or the positioning of a logo, there are some fundamental, objective steps to the process of creating a positive user experience.
Of course, you should still embrace your creative side to give your software products a unique quality, but the proven principles of design thinking should be followed to ensure the user’s best interests are at the heart of everything you do.
Read the full article: https://filter.agency/resources/how-to-use-the-design-thinking-processes-to-improve-your-ux-design/
