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evensix

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Telling the audience a story

For Rowse Honey from 02/08/22

evensix has used the following skills/services in the project.

Copywriting
Design Strategy
Responsive Design
User Experience (UX)
User Interface Design (UI)
Web Design
Web Development

Problem

Rowse Honey is a household brand with a rich narrative about its decade-long sustainability initiatives - Hives for Lives. However, its previous site was struggling to communicate this clearly and wasn't a destination that was encouraging users to visit.

Solution

We designed and developed a new digital destination for Rowse, putting the narrative at the heart of it and taking users on a journey through products, news, recipes as well as its mission and Hives for Lives.

Results

Rowse's new site launched at the start of 2022. Key results from April to June 2022 showed a:

  • 246% increase in total impressions
  • 76% increase in click throughs

92.78% increase in session duration

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