We help tech companies see past the technology they?re selling; to better understand the people making the decisions and identify the challenges the technology is solving for them. Sometimes this requires a fundamental mind shift from selling product to helping prospects to establish whether your product can solve their problems. 

Key to this is ensuring our clients understand their audience ? the market they operate in, the people they?re targeting and their personas, the messaging that will resonate with them at all stages of the buying cycle and the best channels to reach them. We live and breathe the tech sector and the IT channel, it runs through our veins and fuels our passion to help tech companies grow.

Total Staff


Year Established


Sector Experience

Business to Business, IT, Technology


Recommended for 6 services


  • 6 River Systems
  • Citi Logik
  • Palo Alto Networks
  • Radware
  • Treehouse
  • Westcon
  • Maverick AV Solutions (Tech Data)
  • Apex
  • BlueStar
  • Tech Data


"Essential are a great agency. They understood our business and what we need to deliver. We work fast and slightly chaotic at times and Essential managed that well. They also worked seamlessly with another agency we use as well as conforming to our internal processes and delivered on time. We will use Essential again."

Maverick AV Solutions (Tech Data)

""The Essential Agency provides an essential marketing support service for our European Distribution channel marketing engine - they help keep the cogs moving in our dynamic and ever-changing IT industry. The Essential team come up with proactive solutions with a clear understanding of our requirements, objectives, and business to deliver effective campaigns""

Palo Alto Networks

"The Essentials are not only a team of outstanding professionals, thinking outside the box but also fully understanding the IT Channel Marketing. I love their creativity and I consider them as an extended branch of my Partner Marketing organization"