We help tech companies see past the technology they're selling; to better understand the people making the decisions and identify the challenges the technology is solving for them. Sometimes this requires a fundamental mindshift from selling product to helping prospects to establish whether your product can solve their problems.

Key to this is ensuring our clients understand their audience - the market they operate in, the people they're targeting and their personas, the messaging that will resonate with them at all stages of the buying cycle and the best channels to reach them. We live and breath the tech sector and the IT channel, it runs through our veins and fuels our passion to help tech companies grow.

We're here to help technology companies of all shapes and sizes at any stage in their journey. So if you're struggling to get credibility in your market we can help through Inbound PR. And if leads are a problem for you or if you feel your website simply isn't working hard enough for you, we'd love to talk to you about how Inbound Marketing can help.

Total Staff


Year Established


Sector Experience

Business to Business, IT


Recommended for 1 of 14 services


  • Apex Supply Chain
  • Radware
  • Touchstar Technologies
  • Tech Data
  • BlueStar
  • Tech Data
  • Tech Data


"Essential communications are a pleasure to do business with and always meet or exceed expectations. I have now worked with them three times, two engagements as the business leader that engaged them, the third with a company who had independently engaged them, which was a nice surprise. To summarise, they are a safe pair of hands that you can trust to deliver on time and in budget."


"Touchstar has worked closely with Essential Communications for over 5 years. We are a diverse PLC with operating companies providing mobile computing solutions to niche sectors such as airline, warehouse & logistics, oil & gas and facilities management. Our solutions are relatively technical and complex but Essential has always embraced the challenge of delivering effective and impactful copy with enthusiasm. More importantly they deliver this service in a cost-effective and timely manner."

Touchstar Technologies

"Essential made the right questions from the beginning and helped us to prepare a clear briefing. As a result, they supported us with the creation of an email campaign that doubled open rates from previous campaigns, while keeping click through rates also high. They were not only on time with the project schedule but also made ourselves to keep on track with our own deliverables & calendar as well."