Our focus is purely on SEO and so making sure that our team has the right mix of skills, experience, knowledge and innovation, to keep our SEO programmes bang up to date, is vital to us. We know the latest techniques for all aspects of this important channel from content creation and optimisation, to technical analysis and results reporting.

Our aim is to take on all the hard work that goes into making an SEO programme visible and profitable, so that our clients don’t have to.

Escaping Gravity (EG) is a co-founded by Jamie Riddell and Katherine Riddell. Working exclusively on global SEO for challenger brands,. It is the third startup from this power couple. Their first company, Cheeze was one of the first dedicated UK digital marketing agencies. Formed in 1999 with a £5,000 overdraft the pair grew the agency to a £12m exit in 2007 without external investment. 

In 2010, the pair spotted a gap in the social media analytics market forming a company to build and market BirdSong Analytics. By 2018, BirdSong Analytics had become the world’s leading ‘Pay as you Go’ social analytics platform with sales in over 120 countries. 

SEO has been a common thread for 20 years, both for our own businesses and our clients 

Total Staff


Year Established


Sector Experience

Business to Business, Fashion, Food and drink, Healthcare, Leisure, Retail, Toys & Games, Travel


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"I couldn't recommend the escaping gravity team anymore highly! They continue to produce great results for our business and are always on the ball when it comes to site checks as well as new innovative ideas to help improve our company's SEO."


"Escaping Gravity have not only helped with the strategy side of SEO, but have also assisted with technical implementation and content creation. They've been able to offer a wealth of experience to us, a young brand with large ambitions for growth - and we're already seeing very positive results within the first six months of working together. The whole team have been a pleasure to work with, happy to assist with any SEO task and keen to share reports, information and expertise."

Club Oenologique

"Superb - 'out of this world' team that delivered the results and some!"