Our focus is purely on SEO and so making sure that our team has the right mix of skills, experience, knowledge and innovation, to keep our SEO programmes bang up to date, is vital to us. We know the latest techniques for all aspects of this important channel from content creation and optimisation, to technical analysis and results reporting.

Our aim is to take on all the hard work that goes into making an SEO programme visible and profitable, so that our clients don’t have to.

Escaping Gravity (EG) is a co-founded by Jamie Riddell and Katherine Riddell. Working exclusively on global SEO for challenger brands,. It is the third startup from this power couple. Their first company, Cheeze was one of the first dedicated UK digital marketing agencies. Formed in 1999 with a £5,000 overdraft the pair grew the agency to a £12m exit in 2007 without external investment. 

In 2010, the pair spotted a gap in the social media analytics market forming a company to build and market BirdSong Analytics. By 2018, BirdSong Analytics had become the world’s leading ‘Pay as you Go’ social analytics platform with sales in over 120 countries. 

SEO has been a common thread for 20 years, both for our own businesses and our clients 

Total Staff


Year Established


Sector Experience

Business to Business, Fashion, Food and drink, Healthcare, Leisure, Retail, Toys & Games, Travel


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"Escaping Gravity's attitude is spot on; keen to understand what we as the client want and then take this on board. They've got the ability to find commercial opportunities to improve our performance and come up with solutions to deliver this. They communicate well; they don't get too technical and make everything easily understandable for us as the client."

Monica Vinader Ltd.

"I have worked with Jamie and his team over many years and I trust Jamie implicitly, both as an individual and a professional; success achieved by following his advice is undeniable. I thoroughly recommend him and the rest of the team at Escaping Gravity to anyone serious about addressing their SEO challenges and opportunities."

Van Hage

"I couldn't recommend the escaping gravity team anymore highly! They continue to produce great results for our business and are always on the ball when it comes to site checks as well as new innovative ideas to help improve our company's SEO."