Did you know that 1 in 4 people in England experience a common mental health problem, with 70-75% of them never receiving any treatment? Looking to make a difference in this area, MENTOR360 approached EPM Digital with the task of developing an app that acts as a pocket life coach. 

Built to improve mental fitness, the MENTOR360 app creates new habits, defines positive progressions and provides actionable outcomes. The app boosts a user’s self-awareness via the help of clinical experts across mental health, performance, wellbeing, nutrition as well as from ambassadors such as Jason Fox and Dr Emily who promote the app’s clinically approved formulas. The all-in-one toolkit also provides expert blogs, workout videos, meditation guides, recipes, fitness challenges and more to ensure that the user has everything they need for a healthier lifestyle. 

Launched in September 2021, the app has been very positively received, with 225,000 page views in the app in the first month. EPM was also responsible for the website development, branding and social media strategy. Our social media team worked with influencers and established a launch campaign that received 250,000 video views within 48 hours, and 100,000 content impressions within the first month.