Enjoy Digital has used the following skills/services in the project.
Its historic base in the Tower of London has amassed an arsenal over centuries, but today the collection is split across its principal site in Leeds, as well as the Tower of London and Fort Nelson near Portsmouth.
One of the country’s leading visitor attractions, the Royal Armouries drew around 2.1 million visitors across its three physical sites in 2017/18, with the Leeds museum attracting some 230K visitors. However in order to achieve its ambitions for growth, there were a number of under-represented groups that the museum needed to engage better with.
The Royal Armouries had limited data on its demographics and wanted to better understand how and what under-represented groups engage with online. It needed to expand and understand this data in order to develop targeted digital marketing strategies designed to appeal to these groups.
Working closely with the Royal Armouries, we created an action plan of research and analysis. Every action was designed to help us collect as much useful insight for the museum’s digital strategy as possible.
See the full case study on our website.