The Clothier family have been farming Somerset’s lush, green pastures for generations, carefully crafting award-winning cheeses from a secret family recipe and 100% renewable energy. With a heritage as rich as their Wyke Farm Cheddar, only a few things have changed in the 150 years of farming, but the family are still just as passionate about their produce.

Eleven Miles’ work with Wyke Farms over the last 18 years has seen us undergo numerous brand lead projects, with a focus on emphasising their story of heritage and tradition as well as their unwavering care for their people, products and the environment. This month, our most recent work is revealed, with new packaging designs and marketing materials being shared across the UK. The 2022 Wyke Farms brand refresh has been a vast project spanning the last 6 months and has most recently seen us execute photo and video shoots to showcase the new branding (with 35% less materials!) and highlight to consumers the true values behind the Wyke brand.

The Eleven Miles production team lead this campaign with the concept “From Farm to Fork”, a piece that would show consumers the journey of the cheese through the family farm. Featuring their livestock, family and luscious land, the video encapsulates life on the Wyke Farm and the care and personal touches that go into making their award-winning cheese each day. Their sustainability efforts and green credentials shone through, and over the three days, we captured both video and static content across product, lifestyle and recipe categories. 

Having delivered a selection of assets that reflect the brand philosophy, we are extremely proud to be sharing the following feedback from key internal stakeholders at Wyke:

‘We have enjoyed working with Thinking Juice on our Wyke Farms brand refresh. In a family business like ours, our brands are an outward representation of the family, people and history, so it drives a lot of emotion and passion. The team at Thinking Juice worked tirelessly to understand our cheesemaking heritage, sustainability and unique points of difference and with the work, have evolved our brand into one that we can believe in and articulates the image that we want to our customers across the world. In addition, the TJ Team are fantastic to work with and are more like an extension of the Wyke family than our agency.’

Jennifer Grey - Marketing Manager, Wyke Farms

More on this work will be shared in-store and across Wyke Farms Social Media over the following months!