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We were tasked to launch their new 'Fakeaway Sauces' range, which are gluten and sugar free as well as being suitable for Vegans. We have utilised the brand and targeting power of TV through BVoD to achieve national coverage and to talk to people who love food and are also the main shopper in their household.
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Having worked with the Couture Club since they were a solely e-comm brand, it is fantastic to be able to plan national campaigns to not only drive online sales, but to drive traffic to their 2 stores in the largest shopping centres in the UK, The Trafford Centre & Westfield London. Every campaign allows us to learn more and more about the audience, their habits and what formats perform best in terms of ROI. We plan & buy omni-channel campaigns for the Couture Club on a seasonal basis throughout the year.
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We are running Social and Google promoted ads for BLDN, to drive visits and sales via their website. With BLDN being heavily reliant on their e-comm trade, it's important that we constantly refine the campaign delivery to maximise efficiency and improve on ROI.
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